Department of Management

Liisa Lähteenmäki

Communicating the benefits of wholegrain and functional grain products to European consumers

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Standard

Communicating the benefits of wholegrain and functional grain products to European consumers. / Shepherd, R.; Dean, M. ; Lampila, P. ; Arvola, A. ; Saba, A. ; Vassallo, M. ; Claupein, E. ; Winkelmann, M. ; Lähteenmäki, Liisa.

In: Trends in Food Science & Technology, Vol. 25, No. 2, 06.2012, p. 63–69.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

Shepherd, R, Dean, M, Lampila, P, Arvola, A, Saba, A, Vassallo, M, Claupein, E, Winkelmann, M & Lähteenmäki, L 2012, 'Communicating the benefits of wholegrain and functional grain products to European consumers', Trends in Food Science & Technology, vol. 25, no. 2, pp. 63–69. https://doi.org/10.1016/j.tifs.2012.01.002

APA

Shepherd, R., Dean, M., Lampila, P., Arvola, A., Saba, A., Vassallo, M., ... Lähteenmäki, L. (2012). Communicating the benefits of wholegrain and functional grain products to European consumers. Trends in Food Science & Technology, 25(2), 63–69. https://doi.org/10.1016/j.tifs.2012.01.002

CBE

Shepherd R, Dean M, Lampila P, Arvola A, Saba A, Vassallo M, Claupein E, Winkelmann M, Lähteenmäki L. 2012. Communicating the benefits of wholegrain and functional grain products to European consumers. Trends in Food Science & Technology. 25(2):63–69. https://doi.org/10.1016/j.tifs.2012.01.002

MLA

Vancouver

Shepherd R, Dean M, Lampila P, Arvola A, Saba A, Vassallo M et al. Communicating the benefits of wholegrain and functional grain products to European consumers. Trends in Food Science & Technology. 2012 Jun;25(2):63–69. https://doi.org/10.1016/j.tifs.2012.01.002

Author

Shepherd, R. ; Dean, M. ; Lampila, P. ; Arvola, A. ; Saba, A. ; Vassallo, M. ; Claupein, E. ; Winkelmann, M. ; Lähteenmäki, Liisa. / Communicating the benefits of wholegrain and functional grain products to European consumers. In: Trends in Food Science & Technology. 2012 ; Vol. 25, No. 2. pp. 63–69.

Bibtex

@article{6af445b5c0be4ae8a0c443454895a3a9,
title = "Communicating the benefits of wholegrain and functional grain products to European consumers",
abstract = "In order to increase the consumption of wholegrain products or grain products with functional properties, it is important to understand consumer beliefs about such products and the impact of health claims. In a series of consumer studies several differences were found between countries. While consumers in Finland, Italy and the UK saw wholegrain products as having positive attributes, those in Finland had more negative beliefs about refined grain products. Health claims and wholegrain labels increased perceived healthiness but had a less positive impact on likelihood of buying, and in Italy both health claims and wholegrain labels even decreased the likelihood of buying.",
keywords = "Consumer beliefs, health claim, wholegrain, functional foods, MAPP",
author = "R. Shepherd and M. Dean and P. Lampila and A. Arvola and A. Saba and M. Vassallo and E. Claupein and M. Winkelmann and Liisa L{\"a}hteenm{\"a}ki",
year = "2012",
month = "6",
doi = "10.1016/j.tifs.2012.01.002",
language = "English",
volume = "25",
pages = "63–69",
journal = "Trends in Food Science & Technology",
issn = "0924-2244",
publisher = "Pergamon Press",
number = "2",

}

RIS

TY - JOUR

T1 - Communicating the benefits of wholegrain and functional grain products to European consumers

AU - Shepherd, R.

AU - Dean, M.

AU - Lampila, P.

AU - Arvola, A.

AU - Saba, A.

AU - Vassallo, M.

AU - Claupein, E.

AU - Winkelmann, M.

AU - Lähteenmäki, Liisa

PY - 2012/6

Y1 - 2012/6

N2 - In order to increase the consumption of wholegrain products or grain products with functional properties, it is important to understand consumer beliefs about such products and the impact of health claims. In a series of consumer studies several differences were found between countries. While consumers in Finland, Italy and the UK saw wholegrain products as having positive attributes, those in Finland had more negative beliefs about refined grain products. Health claims and wholegrain labels increased perceived healthiness but had a less positive impact on likelihood of buying, and in Italy both health claims and wholegrain labels even decreased the likelihood of buying.

AB - In order to increase the consumption of wholegrain products or grain products with functional properties, it is important to understand consumer beliefs about such products and the impact of health claims. In a series of consumer studies several differences were found between countries. While consumers in Finland, Italy and the UK saw wholegrain products as having positive attributes, those in Finland had more negative beliefs about refined grain products. Health claims and wholegrain labels increased perceived healthiness but had a less positive impact on likelihood of buying, and in Italy both health claims and wholegrain labels even decreased the likelihood of buying.

KW - Consumer beliefs

KW - health claim

KW - wholegrain

KW - functional foods

KW - MAPP

U2 - 10.1016/j.tifs.2012.01.002

DO - 10.1016/j.tifs.2012.01.002

M3 - Journal article

VL - 25

SP - 63

EP - 69

JO - Trends in Food Science & Technology

JF - Trends in Food Science & Technology

SN - 0924-2244

IS - 2

ER -