Department of Management

Liisa Lähteenmäki

Changing micronutrient intake through (voluntary) behaviour change: The case of folate

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Birger Boutrup Jensen
  • Liisa Lähteenmäki
  • Klaus G Grunert
  • Kerry A. Brown, Department of Psychology, University of Surrey, United Kingdom
  • Lada Timotijevic, Department of Psychology, University of Surrey, United Kingdom
  • Julie Barnett, Department of Information Systems and Computing, Brunel University, United Kingdom
  • Richard Shepherd, Department of Psychology, University of Surrey, Guildford, United Kingdom
  • Monique M. Raats, Department of Psychology, University of Surrey, Guildford, United Kingdom
The objective of this study was to relate behaviour change mechanisms to nutritionally relevant behaviour and demonstrate how the different mechanisms can affect attempts to change these behaviours. Folate was used as an example to illuminate the possibilities and challenges in inducing behaviour change. The behaviours affecting folate intake were recognised and categorised. Behaviour change mechanisms from “rational model of man”, behavioural economics, health psychology and social psychology were identified and aligned against folate-related behaviours. The folate example demonstrated the complexity of mechanisms influencing possible behavioural changes, even though this only targets the intake of a single micronutrient. When considering possible options to promote folate intake, the feasibility of producing the desired outcome should be related to the mechanisms of required changes in behaviour and the possible alternatives that require no or only minor changes in behaviour. Dissecting the theories provides new approaches to food-related behaviour that will aid the development of batteries of policy options when targeting nutritional problems.
Original languageEnglish
JournalAppetite
Volume58
Issue3
Pages (from-to)1014-1022
Number of pages9
ISSN0195-6663
DOIs
Publication statusPublished - Jun 2012

    Research areas

  • MAPP, Behaviour change, Micronutrients, Food choice, Eating behaviour, Folate

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