Department of Management

Lars Esbjerg

The worlds retail buyers construct

Research output: Contribution to conferencePaperResearch

  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
Previous research on retailer buying has assumed that the context of decision-making is more or less objectively given, or is at least kept constant for the purpose of study. This paper develops an alternative view in which retail buyers and retailers actively participate in the construction and reconstruction of their environments through transacting with other actors.
Original languageEnglish
Publication year2008
Number of pages22
Publication statusPublished - 2008
EventNordic Retail and Wholesale Conference - Norrtälje, Sweden
Duration: 6 Nov 20087 Nov 2008


ConferenceNordic Retail and Wholesale Conference

    Research areas

  • MAPP, Retail buying, Organisational fields, Constructionism, Enactment

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ID: 32367621