Department of Management

Lars Esbjerg

The importance of organisational identity for formulating and enacting strategies and policies in retailer buying

Research output: Contribution to conferencePaperResearchpeer-review

  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
This paper explores how retail buyers construct their own professional identities and the organisational identity of the retailers they work for and the importance of these constructions for the formulation and enactment of strategies and policies in the field of fresh pork. Through a case study of nine German food retailers, the paper analyses the role of identity in relation to the buying activities. In particular, this paper focuses on how retail buyers discursively construct their professional identities as buyers and the identities of the retail chains they work for and how this influences how they buy fresh pork through formulating and enacting various strategies and buying policies of the retailers.
Original languageEnglish
Publication year2009
Number of pages14
Publication statusPublished - 2009
Event16th International Conference on Recent Advances in Retailing and Services Science - Niagara Falls, Canada
Duration: 6 Jul 20099 Jul 2009


Conference16th International Conference on Recent Advances in Retailing and Services Science
CityNiagara Falls

    Research areas

  • MAPP, Organizational identity, Food retailing, Retailer buying

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ID: 222587