Department of Management

Lars Esbjerg

The garden of the self-service store: A study of customer perceptions of the fruit and vegetable department's influence on store image

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
As a result of the increased competition between self-service chains, retail managers to an increasing degree try to strengthen store identity and customer loyalty. Based on a broad range of consumer choice and environmental psychology theories, this article discusses a number of reasons why the fruit and vegetable department can be one of the keys to differentiating retail chains and creating positive store image. The article describes the results of two empirical studies (a focus group and a survey), which explore customer-perceived quality dimensions of the fruit and vegetable department and the extent to which these dimensions influence customer attitudes towards the fruit and vegetable department and store image in general.
Original languageEnglish
JournalJournal of Food Products Marketing
Pages (from-to)87-102
Publication statusPublished - 2006

    Research areas

  • MAPP, Consumer behaviour, Fruit and vegetables, Retail image, Retail branding

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