Department of Management

Lars Esbjerg

Rethinking retailer buying behaviour

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearch

  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
Research of retailer buying behaviour has previously focused on the buying decision. In this paper a new approach to studying retailer buying behaviour is suggested, one which focuses on the sensemaking processes leading up to a decision being made. A research project taking a sensemaking perspective is outlined and the implications and expected contribution of studying retailer buying behaviour from a sensemaking perspective are discussed.
Original languageEnglish
Title of host publicationRethinking European marketing : Proceedings of the 30th EMAC Conference
Publication year2001
Publication statusPublished - 2001
EventEMAC Conference - Bergen, Norway
Duration: 8 May 200111 May 2001
Conference number: 30


ConferenceEMAC Conference

    Research areas

  • MAPP, Food retailing, buying behaviour, Detailhandel, Købsadfærd

See relations at Aarhus University Citationformats

ID: 32330835