Department of Management

Lars Esbjerg

Retailer buying: A paradigmatic critique

Research output: Contribution to conferencePaperResearch

  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
The paradigmatic anchoring of research determines for the researcher the nature of reality, what can be known about it and how it can be known. Previous research on retail buying has been anchored in post-positivism. A number of shortcomings resulting from this anchoring are identified which, taken together, are interpreted to have let to neglecting the notion of meaning in existing research. It is argued that taking a constructivist perspective can help overcome the limitations of previous research and contribute to the development of an understanding of retailer buying as meaningful action.retailer buying, literature review, research paradigms
Original languageEnglish
Publication year2004
Publication statusPublished - 2004
Event6th International Conference on Chain and Network Management in Agribusiness and the Food Industry, Wageningen, Holland -
Duration: 26 May 200428 May 2004

Conference

Conference6th International Conference on Chain and Network Management in Agribusiness and the Food Industry, Wageningen, Holland
Period26/05/200428/05/2004

    Research areas

  • retailer buying, literature review, research paradigms, MAPP, Food retailing, Buying behaviour, Detailhandel, Købsadfærd

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