Department of Management

Lars Esbjerg

Retailer brand architecture and consumer perceptions

Research output: Contribution to book/anthology/report/proceedingReport chapterCommunication

Documents

  • Mapp 03-05

    Final published version, 892 KB, PDF document

  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
Which assortment of products and services should retailers offer consumers? Which foods can be deleted from the present assortment? Which brands do retailers have to have in their assortment to satisfy consumer demands? These are a few of the questions food retailers continuously strive to answer in order to put together a variety of products and services that will appeal to consumers.
Original languageEnglish
Title of host publicationAnnual Report 2003-2005
EditorsBetina Jørgensen, Julia Stacey
Number of pages1
Place of publicationAarhus
PublisherAarhus School of Business, Aarhus University, MAPP Centre
Publication year2006
Pages9
Publication statusPublished - 2006

    Research areas

  • MAPP, Annual report, Retailers, Manufacturer brands, Retailer brands, Consumer perceptions

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