Department of Management

Lars Esbjerg

Report of the Danish national workshop

Research output: Working paperResearch


  • Pp0303

    Final published version, 124 KB, PDF document

  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
On September 25, 13 participants from business, consumer interest groups, standardisation bodies and research institutions gathered at Hotel Comwell in Middlefart for the Danish national workshop (see Annex 1 for a list of participants). Unfortunately, we were only able to cover two of the three product groups in the workshop. Invitees from the fruit business were either unable to attend or not interested. Also, there were no participants from the retail trade. It was positive that several of the invitees unable to attend complained that they had prior engagements they had to keep, but that they were very interested in the project and would like to be kept on the "mailing list" in case similar activities were organised in the future. Major topics discussed by participants were the importance of process technology for food safety, the power of retailing and the importance of retail practises for food safety and for making quality food products available to consumers as well as the role consumers play, both in relation to their willingness-to-pay for food safety and their ability to handle food products safely.
Original languageEnglish
Publication statusPublished - 2003

    Research areas

  • MAPP, Danish national workshop, Food safety, Retailing, Willingness-to-pay, Fødevaresikkerhed, Detailhandel

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