Department of Management

Lars Esbjerg

Motivations and cognitive structures of consumers in their purchasing of store brands: Means-end chains (MEC) comparisons among types of consumers and products

Research output: Contribution to conferenceConference abstract for conferenceResearch

  • Athanasios Krystallis, Denmark
  • Lars Esbjerg
  • A. Sestokaite, Denmark
  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
Original languageEnglish
Publication year2010
Number of pages2
Publication statusPublished - 2010
EventNordic Retail and Wholesale Conference - Gothenburg, Sweden
Duration: 10 Nov 201011 Nov 2010
Conference number: 2


ConferenceNordic Retail and Wholesale Conference

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