Department of Management

Lars Esbjerg

Market practices in global networks: A means or obstacle to improving animal welfare?

Research output: Contribution to conferencePaperResearchpeer-review

The purpose of the paper is to explore the role market practices (can) play in relation to improving animal welfare. Specifically, we look at market practices in relation to pork. Recent changes in European animal welfare standards for sows have narrowed the differences in animal welfare between conventionally produced pork and production forms with a greater emphasis on animal welfare. Using the market practice approach proposed by (Kjellberg and Helgesson,
2007), we explore how the conditions for animal welfare are shaped by the representational, normalizing and exchange practices of various actors in the pork industry and how these practices can reshape the market with a view to improving marketing activities and increasing sales of pork produced to better welfare standards than mandated by regulators. We also draw on the literatures on inter-organisational interaction and business networks.
Original languageEnglish
Publication year2013
Number of pages11
Publication statusPublished - 2013
EventIMP Conference - Atlanta, United States
Duration: 30 Aug 20132 Sep 2013
Conference number: 29th

Conference

ConferenceIMP Conference
Number29th
CountryUnited States
CityAtlanta
Period30/08/201302/09/2013

    Research areas

  • MAPP, animal welfare, business networks, market practices

See relations at Aarhus University Citationformats

Activities

  • IPM Conference

    Activity: Participating in or organising an event typesParticipation in or organisation af a conference

  • IPM Conference

    Activity: Participating in or organising an event typesParticipation in or organisation af a conference

ID: 56617347