Department of Management

Lars Esbjerg

Making working in retailing interesting: A study of human resource management practices in Danish grocery retail chains

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
This paper is about how five retail chains in the Danish grocery industry attempt to make low-wage, low-status store-level retail jobs as checkout operators and sales assistants interesting from the perspective of both retailers and employees. Following analysis of the social and institutional context of Danish grocery retailer, we identify three types of retail employees (transitional workers, core employees and career seekers), who have different motivations and aspirations for working in grocery retailing. The central challenge for retailers is how to cope with the different employee types and make store-level retail jobs interesting to them. Although retailers mainly focus their attention on career seekers, we find that working in retailing is interesting for all employee types because the retailers are currently able to meet their respective motivations and aspirations. Nevertheless, we identify several areas in which retailers can improve their practices.
Original languageEnglish
JournalJournal of Retailing and Consumer Services
Pages (from-to)97-108
Number of pages12
Publication statusPublished - 2010

    Research areas

  • MAPP, Grocery retailing, Human resource management, Employee types

See relations at Aarhus University Citationformats

ID: 224161