Department of Management

Lars Esbjerg

Food retailing in Central Europe and the Baltic Republics: Structure and buying behaviour

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearch

  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
When the Berlin Wall crumbled in 1989 and communist regimes all over Eastern Europe subsequently came tumbling down, retailing in Eastern Europe was in a dire state following decades of neglect. In the centrally planned economies of Eastern Europe retailing had not been allowed to fulfil the central role it plays in modern market economies - i.e., to bridge the gap between the processes of production and consumption - as retailing had only been considered a necessary evil in an otherwise production-oriented plan. Since then much has changed. This article points to some of the changes that have occurred in the structure of food retailing in Eastern Europe over the past decade and presents the results of an exploratory study of how food retailers in six Eastern European countries buy fish and cheese.
Original languageEnglish
JournalThe European Retail Digest
Volume33
Issue-
Pages (from-to)49-51
Number of pages3
ISSN1352-9633
Publication statusPublished - 2002

    Research areas

  • MAPP, Food retailing, Buying behaviour, Baltic Republics, Købsadfærd

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