Department of Management

Lars Esbjerg

Business Models for Local Foods: Finding a Way to the Market

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  • Lars Esbjerg
  • Maja Pedersen, Denmark
  • Robert Pederson, Aalborg University, Denmark
  • Niels Heine Kristensen, Aalborg University, Denmark
  • Caroline Borup-Jørgensen, Denmark
  • Helle Alsted Søndergaard
Interest in local foods is growing, but there has been limited research on who and why producers of local foods thrive or struggle. A particularly important problem for local food producers is how to reach end consumers, as they often find it difficult to work with the retail chains that dominate sales of food products (and vice versa) and therefore have to develop alternative marketing channels. The purpose of this paper is to investigate the practices of different small and medium-sized Danish producers of locally grown and/or processed foods in relation to developing marketing channels for their products.
Original languageEnglish
Title of host publicationInternational Food Marketing Research Symposium : Conference proceedings 2014
Number of pages17
PublisherInstitute of Food Products Marketing
Publication year2014
ISBN (print)978-0-9856080-2-6
Publication statusPublished - 2014
EventInternational Food Marketing Research Symposium - Aarhus, Denmark
Duration: 19 Jun 201420 Jun 2014

Conference

ConferenceInternational Food Marketing Research Symposium
LandDenmark
ByAarhus
Periode19/06/201420/06/2014

    Research areas

  • business models, challenges, local foods, marketing channels

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