Department of Management

Lars Esbjerg

  1. 2006
  2. Published

    The fight between store brands and national brands: What's the score? / Juhl, Hans Jørn; Esbjerg, Lars; Grunert, Klaus G.; Bech-Larsen, Tino; Brunsø, Karen.

    In: Journal of Retailing and Consumer Services, Vol. 13, No. 5, 2006, p. 331-338.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  3. Published

    The garden of the self-service store : A study of customer perceptions of the fruit and vegetable department's influence on store image. / Bech-Larsen, Tino; Esbjerg, Lars.

    In: Journal of Food Products Marketing, Vol. 12, No. 3, 2006, p. 87-102.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  4. 2005
  5. Published

    Episteme, techne og phronesis: Marketing i et aristotelisk perspektiv. / Esbjerg, Lars.

    Ikke angivet. Syddansk Universitet, 2005.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearch

  6. Published

    No logo: Supermarkederne udfordrer de kendte mærkevarer. / Esbjerg, Lars.

    In: Politiken, Vol. 2. sektion, 2005, p. 9.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperContribution to newspaper - Newspaper articleCommunication

  7. Published

    Potential success factors in brand development. / Esbjerg, Lars; Grunert, Klaus G.; Poulsen, Carsten Stig; Juhl, Hans Jørn; Brunsø, Karen; Bech-Larsen, Tino.

    Ikke angivet. Aarhus School of Business, Aarhus University, Department of Marketing and Statistics, 2005.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearch

  8. Published

    The non-corporate identity of 'Supermalt': An interpretative study of beverage brand perceptions within a cultural minority. / Bech-Larsen, Tino; Esbjerg, Lars; Grunert, Klaus G.

    2005. Paper presented at 30th Annual IAREP Congress, Prague, the Czech Republic, .

    Research output: Contribution to conferencePaperResearch

  9. 2004
  10. Published
  11. Published

    Public-private partnerships in Denmark. / Esbjerg, Lars; Grunert, Klaus G.; Bruun, Peter.

    2004.

    Research output: Working paperResearch

  12. Published

    Retailer brand architectures: Consumer perceptions of five Danish food retailers. / Esbjerg, Lars; Grunert, Klaus G.; Juhl, Hans Jørn.

    2004. Paper presented at 8th International Conference on Corporate Reputation, Image, Identity & Competitiveness, Fort Lauderdale, USA, .

    Research output: Contribution to conferencePaperResearch

  13. Published

    Retailer buying as meaningful action: A study of how and why German food retailers buy fresh pork. / Esbjerg, Lars.

    Aarhus : Aarhus School of Business, Department of Marketing, Informatics and Statistics, 2004. (PH.D.-afhandling).

    Research output: Book/anthology/dissertation/reportPh.D. thesisResearch

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