• Fuglesangs Allé 4, 2628, M215

    8210 Aarhus V


  • Fuglesangs Allé 4

    8210 Aarhus V


1978 …2024

Research activity per year

Personal profile


  • Consumer behaviour
  • Forbrugeradfærd og fødevarer
  • Consumer decision making
  • Consumer attitudes
  • Lifestyle and segmentation
  • Consumer acceptance of new foods
  • Health
  • Food and Health
  • Innovation
  • Market-oriented product development
  • User-driven innovation
  • Innovation
  • Other areas of marketing and strategy

Areas of expertise

  • Marketing


Dive into the research topics where Klaus G Grunert is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or