Projects per year
Personal profile
Keywords
- Consumer behaviour
- Forbrugeradfærd og fødevarer
- Consumer decision making
- Consumer attitudes
- Lifestyle and segmentation
- Consumer acceptance of new foods
- Health
- Food and Health
- Innovation
- Market-oriented product development
- User-driven innovation
- Innovation
- Other areas of marketing and strategy
Areas of expertise
- Marketing
Fingerprint
Dive into the research topics where Klaus G Grunert is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Infoodmation: Understanding media’s role in consumer’s food behaviour
Pedersen, S. (PI), Grunert, K. G. (Participant), Both, A. D. (Participant) & Mouritzen, S. L. T. (Participant)
01/01/2025 → 31/12/2027
Project: Research
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Eurecca: Aligning nutrient recommendations across Europe with special focus on vulnerable groups and comsumer understanding
Grunert, K. G. (Project manager) & Andersen, A.-M. S. (Participant)
01/01/2007 → …
Project: Research
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Precision Fermentation: From Biotechnology to Sustainable Nutrition
Banovic, M. (Project manager), Grunert, K. G. (Participant), Bhatnagar, R. (Participant) & Rageliene, T. (Participant)
01/01/2021 → 31/12/2022
Project: Research
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S4H: Smart Technologies for personAlised Nutrition and Consumer Engagement
Stancu, V. (PI), Frank, D.-A. (CoPI), Grunert, K. G. (Project manager) & Lähteenmäki, L. (Participant)
01/01/2019 → 31/12/2023
Project: Research
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Porkbrand
Grunert, K. G. (PI), Pedersen, S. (PI), Kragh, H. (PI), Brunsø, K. (PI) & Mulders, M. (Participant)
01/01/2019 → 31/12/2020
Project: Research
Research output
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The role of ethical orientation in animal welfare choice behaviour: A segmentation study
Peschel, A. O., Thomsen, K., Tsalis, G. & Grunert, K. G., Feb 2025, In: Food Quality and Preference. 123, 105334.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Open Access -
Beyond sugar: Exploring the influence of health and naturalness framing on attitudes towards products with sweet proteins in Europe
Banovic, M. & Grunert, K. G., Jan 2024, In: Food Research International. 175, 113767.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Open Access -
Changes in food consumption behavior during the COVID-19 pandemic: a dual process approach on female college students in China
Liu, R. & Grunert, K. G., Jan 2024, In: British Food Journal. 126, 2, p. 758-773 16 p.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
1 Citation (Scopus) -
Cooking readiness in stressful times: Navigating food choices for a healthier future
de Barcellos, M. D., Perin, M. G., Lähteenmäki, L. & Grunert, K. G., Dec 2024, In: Appetite. 203, 12 p., 107652.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
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Determining Online Community Engagement Based on Diversity Communication
Peschel, A. O., Jacobsen, L., Salnikova, E., Banovic, M. & Grunert, K. G., 2024.Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
Activities
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Tomorrow’s food: Factors influencing consumer acceptance of precision fermentation technology and Food products in Europe
Banovic, M. (Lecturer) & Grunert, K. G. (Lecturer)
20 Aug 2023 → 24 Aug 2023Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution
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Drivers of food choice and drivers for change
Grunert, K. G. (Lecturer)
21 Jun 2022 → 24 Jun 2022Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution
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Perceived customer value and loyalty for different customer journey segments: Insights from a study of fresh pork meat in China
Grunert, K. G. (Lecturer)
14 Jun 2022 → 16 Jun 2022Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution
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ACR 2021
Peschel, A. O. (Speaker), Jacobsen, L. (Speaker), Banovic, M. (Speaker), Mulders, M. (Speaker), Steinmann, S. (Speaker), Stancu, C. M. (Speaker), Stancu, V. (Speaker) & Grunert, K. G. (Speaker)
2021Activity: Participating in or organising an event types › Participation in or organisation af a conference
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What does the consumer expect from the food industry? How do we find the unused potential and create more value?
Grunert, K. G. (Lecturer)
16 Jan 2020Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution
Press/Media
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Are 'reduced sodium' labels worth their salt? Study
Mørk, T., Lähteenmäki, L. & Grunert, K. G.
07/08/2019
1 Media contribution
Press/Media: Press / Media
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