Department of Management

Karen M. Lauridsen

Language Policy: How do organisations ensure that instructive texts are written and understood by their end users?

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Language Policy : How do organisations ensure that instructive texts are written and understood by their end users? / Lauridsen, Karen M.

In: Hermes, Vol. 40, 2008, p. 101-115.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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@article{f4f0b600bd0e11dc9d95000ea68e967b,
title = "Language Policy: How do organisations ensure that instructive texts are written and understood by their end users?",
abstract = "Like any other text, instructive texts function within a given cultural and situational setting and may only be available in one language. However, the end users may not be familiar with that language and therefore unable to read and understand the instructions. This article therefore argues that instructive texts should always be available in a language that is understood by the end users, and that a corporate communication policy which includes a language policy should ensure that this is in fact the case for all instructive texts.",
keywords = "instruktive tekster, sprogpolitik, kommunikationspolitik, instructive texts, language policy, communication policy",
author = "Lauridsen, {Karen M.}",
year = "2008",
language = "English",
volume = "40",
pages = "101--115",
journal = "Hermes",
issn = "0904-1699",
publisher = "Aarhus Universitet. Handelshoejskolen Institut for Sprog og Erhvervskommunikation",

}

RIS

TY - JOUR

T1 - Language Policy

T2 - How do organisations ensure that instructive texts are written and understood by their end users?

AU - Lauridsen, Karen M.

PY - 2008

Y1 - 2008

N2 - Like any other text, instructive texts function within a given cultural and situational setting and may only be available in one language. However, the end users may not be familiar with that language and therefore unable to read and understand the instructions. This article therefore argues that instructive texts should always be available in a language that is understood by the end users, and that a corporate communication policy which includes a language policy should ensure that this is in fact the case for all instructive texts.

AB - Like any other text, instructive texts function within a given cultural and situational setting and may only be available in one language. However, the end users may not be familiar with that language and therefore unable to read and understand the instructions. This article therefore argues that instructive texts should always be available in a language that is understood by the end users, and that a corporate communication policy which includes a language policy should ensure that this is in fact the case for all instructive texts.

KW - instruktive tekster

KW - sprogpolitik

KW - kommunikationspolitik

KW - instructive texts

KW - language policy

KW - communication policy

M3 - Journal article

VL - 40

SP - 101

EP - 115

JO - Hermes

JF - Hermes

SN - 0904-1699

ER -