Department of Management

Karen Brunsø

Professor with Special Responsibilities

Profile photoKaren Brunsø
Professor with Special Responsibilities, Professor
Department of Management - MAPP - Research on Value Creation in the Food Sector
Postal address:
Fuglesangs Allé 4
2622, C102
8210 Aarhus V
Denmark

Email: kab@mgmt.au.dk
Mobile: +4520402350
Phone: +4520402350

Curriculum Vitae

Download CV here

 

Karen Brunsø is professor at Department of Management 

Education

  • PhD, Aarhus School of Business, 1997
  • MSc in Economics and Business Administration, Aarhus School of Business, 1991 

Research areas

  • Consumer behaviour, cross-cultural marketing and market research.

 
Teaching areas

  • Consumer behaviour, market research and general marketing
     

Academic Degrees

  • 1997: PhD, Aarhus School of Business. Dissertation on: ”Fødevarerelateret livsstil - udvikling af et måleinstrument til markedsovervågning af forbrugere for fødevareindustrien”
  • 1991: MSc in business administration (Marketing), Aarhus School of Business. Price Award for the years’ best master thesis in marketing 1991 with the title: “TV-shopping på hybridnettet”
  • 1988: BA (business administration), Aarhus School of Business.


Academic and Business Positions

  • 2015-present: Professor at Departement of Management, Aarhus University
  • 2011-2015: Head of Department, Department of Business Administration, Business and Social Sciences, Aarhus University
  • 2009-: Professor II, Department of Marketing, Tromsø University Business School, University of Tromsø
  • 2008-2011: Professor, Department of Business Administration, earlier Department of Marketing and Statistics, Aarhus University
  • 2002-2008: Associate professor, Department of Marketing and Statistics, Aarhus School of Business, Aarhus University
  • 2000-2002: Assistant professor, MAPP Centre, Aarhus School of Business
  • 1998-2000: Head of Department of Market Research, PLS Rambøll Management. Responsible for strategy development, staff management and the execution of a large number of market research projects applying different research methodologies and statistical analyses. Projects were carried out for private as well as for public customers
  • 1997-1998: Assistant professor at Department of Marketing, Aarhus School of Business
  • 1992-1997: Research assistant and PhD student at the MAPP Centre, Aarhus School of Business


Academic awards

  • 2010: Winner of the ”Danish Marketing Research Award 2010” (Dansk Marketingforsknings Pris 2010) DKK 50.000 nominated by the Board of House of Marketing, DK
  • 2009: Best paper award: Impact of consumers' health beliefs, involvement and risk perception of fish consumption: A study in five European countries. Pieniak, Zuzanna; Verbeke, Wim; Scholderer, Joachim; Brunsø, Karen; Olsen, Svein Ottar. I: British Food Journal. 2008; vol. 110, nr. 9, p. 898-915
  • 2008: Best paper award: Nørgaard, M. K., Brunsø, K., Christensen, P. H. & Mikkelsen, M. R. (2007). Children's influence on and participation in the family decision process during food buying. Young Consumers: Insight and Ideas for Responsible Marketers. Vol. 8(3), p. 197-216
  • 2007: Top Reviewer 2007. Awarded by Appetite
  • 2001: Best Paper Award: Brunsø, K., Scholderer, J. & Grunert, K. G. (2001). Closing the gap between values and behaviour – A means-end theory of lifestyle. The 4th International Research Seminar on Marketing Communications and Consumer Behaviour, La Londe les Maures, IAE. June 5-8. La Londe, France, 2001


Research and educational grants

  • BERRYMEAT – “New market perspectives using herbs and berries in organic meat products”
  • TEMPEST – “Temptations to Eat Moderated by personal and Environmental Self-regulatory Tools”
  • MmmmSeafood – “Innovative concepts for culinary consumer oriented Nordic seafood products for easy use at home and for out-of-home consumption”
  • SEAFOODplus – “Health promoting, safe seafood of high eating quality in a consumer driven fork-to-farm concept”. This EU project was among the 25 largest EU-funded projects at Aarhus School of Business in 2005
  • KITCHEN – “Consumer preferences and meal preparation skills in relation to healthy food products such as fish and shellfish with a view to develop/adapt products, communication strategies and recipes to Danes”
  • CHILD – “Children’s influence on family decision making regarding food choice with focus on fruit, vegetables and healthy eating”
  • FRL in Australia – “Tværkulturelle forbrugerundersøgelser og kommunikation – validitet og anvendelsesmuligheder”
  • FOOD MBA – “MBA with focus on the food sector”
     

Research Visits Abroad

  • Visiting professor at Department of Marketing, Potsdam University, Berlin, Germany from February 1st, 2011 to May 31, 2011
  • Visiting associate professor at Department of Marketing, Monash University, Melbourne, Australia from July 4, 2005 to January 25, 2006 


Administrative responsibilities at Aarhus School of Business

  • 2001-2010: Member of the Committee for Graduate Programmes in Business Administration
  • 2002-2004: Responsible for the development of a new FOOD related MBA programme and among other things for the development of course outlines, for the establishment of a Business Advisory Board and for interviews with applicants. Unfortunately Aarhus School of Business did not receive enough applications to finally launch the FOOD MBA
  • 2001-2006: Coordinator of the Master of Science programme in Marketing at Aarhus School of Business


Other professional activities

  • 2010-present: Professional board member of the board for EBAS (Energi- og Bygningsrådgivning A/S), a subsidiary company of NRGi Rådgivning
  • 2009-2010: Member of the Branding Denmark Panel initiated and headed by the Danish Ministry of Economic and Business Affairs. Appointed by the Minister of Economy and Business Affairs Lene Espersen
  • 2008-2010: Member of the Advisory Board for Food Research in Denmark (RUFF) initiated by the Minister of Food, Agriculture and Fisheries. Appointed by The Danish Council for Strategic Research
  • 2008-present: Board member of NORDIC ACADEMY OF MANAGEMENT, member of International Federation of Scholarly Associations of Management, representing Aarhus School of Business
  • 2004-2008: Member of the Management Council for the Integrated EU project SEAFOODplus – this EU project was among the 25 largest EU-funded projects at Aarhus School of Business in 2005
  • 2004-present: Censor at University of Tromsø, Norway
  • 2004-2010: Member of the Strategic Research Committee at Centre for Advanced Food Studies (FOKO), Copenhagen
  • 2002-2010: Member of the Board of Danish Food Forum
  • 2001-present: Member of the organizing committee of Congress of Food Science 2001, 2003, 2004, 2005, 2011
  • 2001-present: Member of Political Food Forum – a think-tank under the Ministry of Food appointed by the Minister (Ritt Bjerregaard)

 

External panel member for funding/positions/degrees

  • 2011: Member of evaluation committee for Associate Professor Position at Stockholm University
  • 2010: Member of evaluation committee for Professor/Associate Professor Position at Stockholm University
  • 2010: External evaluation committee member and opponent for PhD dissertation at Technical University of Denmark
  • 2009: Member of evaluation committee for Associate Professor Position, Department of Language and Culture, Aalborg University, Denmark
  • 2008-present: Member of evaluation committee for Research Applications for The Norwegian Research Council
  • 2008-preent: Member of evaluation committee for Research Applications for The Swedish Research Council (FORMAS)
  • 2007: Member of Scientific Evaluation Board of Applications for research funding, Nordic Innovation Centre (NICe), OSLO
  • 2006: Member of evaluation committee for Associate Professor Position, Department of Marketing, Southern Danish University
  • 2006: External evaluation committee member and first opponent for PhD dissertation at The Norwegian College of Fishery Science, University of Tromsø
  • 2006: Member of evaluation committee for Associate Professor Position, Department of Marketing, Southern Danish University
  • 2005: Member of evaluation committee for Associate Professor Position, Department of Marketing, Monash University, Melbourne, Australia
  • 2005: Member of evaluation committee for Associate Professor Position in Industrial Marketing, Department of Business Studies, Aalborg University, Denmark
  • 2004: Member of evaluation committee for Assistant Professor Position in economy, culture and communication, Department of Business Studies, Centre for Discourse Studies, Aalborg University, Denmark

     

Referee/reviewer for the following journals

  • Journal of Consumer Behaviour
  • Journal of Consumer Policy
  • Food Economics
  • Ecological Economics
  • Food Quality and Preference
  • Appetite
  • Meat Science
  • Journal of Aquatic Food Product Technology
  • AMBIO