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Kaj Grønbæk

Challenge: Getting Residential Users to Shift Their Electricity Usage Patterns

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review



  • Robert S. Brewer, Denmark
  • Nervo Verdezoto, Denmark
  • Mia Kruse Rasmussen
  • Johanne Mose Entwistle, Denmark
  • Kaj Grønbæk
  • Henrik Blunck, Denmark
  • Thomas Holst, Department of Computer Science, Aarhus University, Denmark
Increased renewable electricity production, coupled with emerging sectors of electricity consumption such as electric vehicles, has led to the desire to shift the times of the day electricity is consumed to better match generation. Different methods have been proposed to shift residential electricity use from the less desirable times to more desirable times, including: feedback technology, pricing incentives, smart appliances, and energy storage. Based on our experience in this area, we present three challenges for residential shifting: getting users to understand the concept of shifting, determining when to shift and communicating that to users, and accounting for the dynamic nature of shifting. We argue that encouraging residential electricity shifting is much more challenging than electricity curtailment, and suggest an increased focus on understanding the everyday practices of users, which are crucial in order to shift electricity use.
Original languageEnglish
Title of host publicationThe sixth ACM International Conference on Future Energy Systems (ACM e-Energy)
Editors Shivkumar Kalyanaraman, Deva P. Seetharam, Rajeev Shorey
Number of pages5
PublisherAssociation for Computing Machinery
Publication year15 Jul 2015
ISBN (print)978-1-4503-3609-3
Publication statusPublished - 15 Jul 2015
EventThe sixth ACM International Conference on Future Energy Systems - Bangalore, India
Duration: 14 Jul 201517 Jul 2015
Conference number: 6th


ConferenceThe sixth ACM International Conference on Future Energy Systems

    Research areas

  • Energy, shifting, curtailment, demand response, smart grid, practice theory, Sustainability

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