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Jørn Bjerre

The development of positioning theory as a process of theoretical positioning

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This article studies how positioning theory (PT) developed into a theoretical position, and outlines a scenario for its future development. In order to do so, I will apply analytical concepts developed within PT, to PT itself. Based on a reading of texts authored and co-authored by Rom Harré, I will argue that a storyline was created, based on the plot that static conceptualisations of social reality had to be replaced by dynamic, and that although the resulting narrative was effective in terms of developing a theoretical position, it also created problems in relation to the internal coherency of PT as a theory. Finally, the article suggests that to address some of these problems, positioning theorists should seek to integrate PT further with sociological theory, rather than attempt to develop PT as a new, parallel and competing social theory.
Original languageEnglish
JournalJournal for the Theory of Social Behaviour
Pages (from-to)249-272
Number of pages24
Publication statusPublished - Jun 2021

    Research areas

  • Harré, Goffman, positioning theory, theoretical positioning, role, micro-sociology

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