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Jiyoung Kim

The Emerging Viewertariat in South Korea:The Seoul Mayoral TV Debate on Twitter, Facebook, and Blogs

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The Emerging Viewertariat in South Korea:The Seoul Mayoral TV Debate on Twitter, Facebook, and Blogs. / Heo, Yun-Cheol; Park, Ji-Young; Kim, Jiyoung; Park, Han Woo .

In: Telematics and Informatics, Vol. 33, No. 2, 05.2016, p. 570-583.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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Heo, Yun-Cheol ; Park, Ji-Young ; Kim, Jiyoung ; Park, Han Woo . / The Emerging Viewertariat in South Korea:The Seoul Mayoral TV Debate on Twitter, Facebook, and Blogs. In: Telematics and Informatics. 2016 ; Vol. 33, No. 2. pp. 570-583.

Bibtex

@article{c63e1b7e528149e0a4e9e18eb515a5d4,
title = "The Emerging Viewertariat in South Korea:The Seoul Mayoral TV Debate on Twitter, Facebook, and Blogs",
abstract = "Social networking sites (SNSs) represent Web 2.0 platforms or networking tools through which users can freely exchange ideas, opinions, experiences, and viewpoints and thus have considerable influence on the formation of political discourse. Despite the wide diffusion of SNSs and their increasing political influence, traditional media such as TV have retained their influence to a certain extent because new media and traditional media are not independent of each other. In particular, recent technological advances have made it possible for individuals to exchange their opinions through SNSs on a real-time basis while watching TV. As a result, the formation of political discourse may shift from the traditional mass media to social media, and viewer responses generated through social media may be transferred quickly to the mass media. Given this important trend, this study provides an empirical analysis of the pattern of interactions between TV and SNSs in the Korean context. More specifically, the study investigates the features and patterns of online messages from SNS users in Korea about TV debates during the Seoul mayoral by-election in 2011. By assuming some differences in features of political discourse across various types of SNSs, the study compares those features specifically associated with TV debates by considering Twitter, Facebook, and blogs. The results suggest that SNS users not only accept and interpret political discourse while watching TV but also participate actively in its production and restructuring. In addition, the results indicate some differences in communication patterns between the three SNS platforms.",
keywords = "Viewertariat, Election, Social media, Twitter, Facebook, Blog, TV debate, South Korea, AUDIENCE, NETWORKS, TELEVISION, WEB VISIBILITY, MEDIA, INTERACTIVITY, TECHNOLOGY, ADAPTIVE STRUCTURATION",
author = "Yun-Cheol Heo and Ji-Young Park and Jiyoung Kim and Park, {Han Woo}",
year = "2016",
month = may,
doi = "10.1016/j.tele.2015.08.003",
language = "English",
volume = "33",
pages = "570--583",
journal = "Telematics and Informatics",
issn = "0736-5853",
publisher = "Pergamon Press",
number = "2",

}

RIS

TY - JOUR

T1 - The Emerging Viewertariat in South Korea:The Seoul Mayoral TV Debate on Twitter, Facebook, and Blogs

AU - Heo, Yun-Cheol

AU - Park, Ji-Young

AU - Kim, Jiyoung

AU - Park, Han Woo

PY - 2016/5

Y1 - 2016/5

N2 - Social networking sites (SNSs) represent Web 2.0 platforms or networking tools through which users can freely exchange ideas, opinions, experiences, and viewpoints and thus have considerable influence on the formation of political discourse. Despite the wide diffusion of SNSs and their increasing political influence, traditional media such as TV have retained their influence to a certain extent because new media and traditional media are not independent of each other. In particular, recent technological advances have made it possible for individuals to exchange their opinions through SNSs on a real-time basis while watching TV. As a result, the formation of political discourse may shift from the traditional mass media to social media, and viewer responses generated through social media may be transferred quickly to the mass media. Given this important trend, this study provides an empirical analysis of the pattern of interactions between TV and SNSs in the Korean context. More specifically, the study investigates the features and patterns of online messages from SNS users in Korea about TV debates during the Seoul mayoral by-election in 2011. By assuming some differences in features of political discourse across various types of SNSs, the study compares those features specifically associated with TV debates by considering Twitter, Facebook, and blogs. The results suggest that SNS users not only accept and interpret political discourse while watching TV but also participate actively in its production and restructuring. In addition, the results indicate some differences in communication patterns between the three SNS platforms.

AB - Social networking sites (SNSs) represent Web 2.0 platforms or networking tools through which users can freely exchange ideas, opinions, experiences, and viewpoints and thus have considerable influence on the formation of political discourse. Despite the wide diffusion of SNSs and their increasing political influence, traditional media such as TV have retained their influence to a certain extent because new media and traditional media are not independent of each other. In particular, recent technological advances have made it possible for individuals to exchange their opinions through SNSs on a real-time basis while watching TV. As a result, the formation of political discourse may shift from the traditional mass media to social media, and viewer responses generated through social media may be transferred quickly to the mass media. Given this important trend, this study provides an empirical analysis of the pattern of interactions between TV and SNSs in the Korean context. More specifically, the study investigates the features and patterns of online messages from SNS users in Korea about TV debates during the Seoul mayoral by-election in 2011. By assuming some differences in features of political discourse across various types of SNSs, the study compares those features specifically associated with TV debates by considering Twitter, Facebook, and blogs. The results suggest that SNS users not only accept and interpret political discourse while watching TV but also participate actively in its production and restructuring. In addition, the results indicate some differences in communication patterns between the three SNS platforms.

KW - Viewertariat

KW - Election

KW - Social media

KW - Twitter

KW - Facebook

KW - Blog

KW - TV debate

KW - South Korea

KW - AUDIENCE

KW - NETWORKS

KW - TELEVISION

KW - WEB VISIBILITY

KW - MEDIA

KW - INTERACTIVITY

KW - TECHNOLOGY

KW - ADAPTIVE STRUCTURATION

U2 - 10.1016/j.tele.2015.08.003

DO - 10.1016/j.tele.2015.08.003

M3 - Journal article

VL - 33

SP - 570

EP - 583

JO - Telematics and Informatics

JF - Telematics and Informatics

SN - 0736-5853

IS - 2

ER -