Department of Management

Jacob Lund Orquin

Persuasive health branding of foods: Are we misled?

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication year2 May 2011
Publication statusPublished - 2 May 2011
EventPersuasive 2011 - Ohio, United States
Duration: 2 May 20115 May 2011

Conference

ConferencePersuasive 2011
CountryUnited States
CityOhio
Period02/05/201105/05/2011

    Research areas

  • MAPP

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