Department of Management

Jacob Lund Orquin

How stimuli presentation format affects visual attention and choice outcomes in choice experiments

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

This study analyses visual attention and part-worth utilities in choice experiments across three different choice stimuli presentation formats. Visual attention and choice behaviour in discrete choice experiments are found to be strongly affected by stimuli presentation format. These results suggest that presentation format has strong implications for the external validity of discrete choice estimates.
Original languageEnglish
Publication year2013
Publication statusPublished - 2013
EventInternational Choice Modelling Conference 2013 - Sydney, Australia
Duration: 3 Jul 20135 Jul 2013

Conference

ConferenceInternational Choice Modelling Conference 2013
CountryAustralia
CitySydney
Period03/07/201305/07/2013

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ID: 68468557