Department of Management

Jacob Lund Orquin

  1. 2019
  2. E-pub ahead of print

    The visual ecology of product packaging and its effects on consumer attention. / Orquin, Jacob Lund; Bagger, Martin; Lahm, Erik Stoltenberg; Grunert, Klaus G; Scholderer, Joachim.

    In: Journal of Business Research, 02.2019.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  3. Published

    Increasing consumers' attention capture and food choice through bottom-up effects. / Peschel, Anne Odile; Orquin, Jacob Lund; Mueller Loose, Simone.

    In: Appetite, Vol. 132, 01.01.2019, p. 1-7.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  4. 2018
  5. Published

    Guiding Decision Makers’ Eye Movements with (Un)Predictable Object Locations. / Orquin, Jacob Lund; Chrobot, Nina; Grunert, Klaus G.

    In: Journal of Behavioral Decision Making, Vol. 31, No. 3, 2018, p. 341-354.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  6. Published

    Implicit Statistical Learning in Real-World Environments Leads to Ecologically Rational Decision Making. / Perkovic, Sonja; Orquin, Jacob Lund.

    In: Psychological Science, Vol. 29, No. 1, 2018, p. 34-44.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  7. Published

    Visual Biases in Decision Making. / Orquin, Jacob Lund; Perkovic, Sonja; Grunert, Klaus G.

    In: Applied Economic Perspectives and Policy, Vol. 40, No. 4, 2018, p. 523–537.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  8. 2017
  9. Published

    Predictable object locations enhance top down control of eye movements. / Orquin, Jacob Lund; Chrobot, Nina; Grunert, Klaus G.

    2017. Paper presented at EMAC 2017, Groningen, Netherlands.

    Research output: Contribution to conferencePaperResearchpeer-review

  10. 2016
  11. Published

    Forbrugeradfærd ved valg af nøglehuls-mærkede produkter i detailhandlen. / Orquin, Jacob Lund; Lahm, Erik Stoltenberg; Redere, Linda; Bagger, Martin; Tsalis, George; Grunert, Klaus G.

    DCA - Nationalt Center for Fødevarer og Jordbrug, 2016. 42 p. (DCA rapport; No. 087).

    Research output: Book/anthology/dissertation/reportReportCommissioned

  12. Published

    A Meta-Analysis of Blood Glucose Effects on Human Decision Making. / Orquin, Jacob L.; Kurzban, Robert.

    In: Psychological Bulletin, Vol. 142, No. 5, 2016, p. 546-567.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  13. Published

    Areas of Interest as a Signal Detection Problem in Behavioral Eye-Tracking Research. / Orquin, Jacob L.; Ashby, Nathaniel J. S.; Clarke, Alasdair D. F.

    In: Journal of Behavioral Decision Making, Vol. 29, No. 2-3, 2016, p. 103-115.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  14. 2015
  15. Published

    Consumer Judgments of Explicit and Implied Health Claims: Misguided but not Misled. / Orquin, Jacob Lund; Scholderer, Joachim.

    In: Food Policy, Vol. 51, 2015, p. 144-157.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  16. Published

    Effects of salience are both short- and long-lived. / Orquin, Jacob Lund; Lagerkvist, Carl Johan .

    In: Acta Psychologica, Vol. 160, 2015, p. 69-76.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  17. 2014
  18. Published

    A bunswik lens model of consumer health judgments of packaged foods. / Orquin, Jacob Lund.

    In: Journal of Consumer Behaviour, Vol. 13, No. 4, 2014, p. 270-281.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  19. Published

    Attention and choice : A review on eye movements in decision making. / Orquin, Jacob Lund; Mueller Loose, Simone.

    2014. Paper presented at EGPROC , Salzburg , Austria.

    Research output: Contribution to conferencePaperResearchpeer-review

  20. Published

    Attention to advertising and memory for brands under alcohol intoxication. / Orquin, Jacob Lund; Jeppesen, Heine B. ; Scholderer, Joachim; Haugtvedt, Curtis .

    In: Frontiers in Psychology, Vol. 5, No. March, 212, 2014.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  21. Published

    The mediated influence of a traceability label on consumer’s willingness to buy the labelled product. / Bradu, Cosmina ; Orquin, Jacob Lund; Thøgersen, John.

    In: Journal of Business Ethics, Vol. 124, No. 2, 2014, p. 283-295.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  22. Published

    What distinguishes passive recipients from active decliners of sales flyers. / Jensen, Birger Boutrup; Orquin, Jacob Lund; Bech-Larsen, Tino.

    In: Journal of Retailing and Consumer Services, Vol. 21, No. 1, 2014, p. 1–8.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  23. 2013
  24. Published

    A review of the findings and theories on surface size effects on visual attention. / Peschel, Anne Odile; Orquin, Jacob Lund.

    In: Frontiers in Psychology, Vol. 4, No. 209, 09.2013, p. 1-10.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  25. Published

    Bottom-up effects on attention capture and choice. / Peschel, Anne; Orquin, Jacob Lund; Mueller Loose, Simone.

    2013. Poster session presented at European Conference on Eye Movements, Lund, Sweden.

    Research output: Contribution to conferencePosterResearchpeer-review

  26. Published

    Capturing learning effects on eye movements in repeated measures experiments. / Bagger, Martin; Orquin, Jacob Lund; Fiedler, Susann ; Mueller Loose, Simone.

    2013. Abstract from European Conference on Eye Movements, Lund, Sweden.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  27. Published

    What you see is what you buy : How saliency and surface size of packaging elements influence attention and choice. / Orquin, Jacob Lund; Mueller Loose, Simone; Scholderer, Joachim.

    2013. Abstract from 10th Pangborn Sensory Science Symposium, Rio, Brazil.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  28. Published

    Attention and choice : A review on eye movements in decision making. / Orquin, Jacob Lund; Mueller Loose, Simone.

    In: Acta Psychologica, Vol. 144, No. 1, 07.2013, p. 190–206.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  29. Published

    Advertising attention capture and memory for brands under alcohol intoxication : Eye-tracking studies. / Orquin, Jacob Lund; Haugtvedt, C. P.; Jeppesen, H. B.; Scholderer, Joachim.

    2013. Abstract from Annual Convention of the American Psychological Association (APA), Honolulu, United States.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  30. Published

    Enhancing product label effectiveness by increasing attention and choice : Combining eye-tracking and choice methodologies. / Peschel, Anne; Orquin, Jacob Lund; Mueller Loose, Simone.

    2013. Paper presented at 42nd European Marketing Academy (EMAC), Istanbul, Turkey.

    Research output: Contribution to conferencePaperResearchpeer-review

  31. Published

    How stimuli presentation format affects visual attention and choice outcomes in choice experiments. / Orquin, Jacob Lund; Mueller Loose, Simone.

    2013. Abstract from International Choice Modelling Conference 2013, Sydney, Australia.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  32. Published

    Learning affects top down and bottom up modulation of eye movements in decision making. / Orquin, Jacob Lund; Bagger, Martin; Mueller Loose, Simone.

    In: Judgment and Decision Making, Vol. 8, No. 6, 2013, p. 700-716.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  33. Published

    Modular cognitive processes can account for discrepancies in risk attitudes and risk behavior. / Orquin, Jacob Lund; Lagerkvist, C. J.; Grunert, Klaus G; Scholderer, Joachim.

    2013. Abstract from 22nd Annual Conference of the Society for Risk Analysis Europe, Trondheim, Norway.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  34. Published

    The role of visual attention in decision making. / Orquin, Jacob Lund; Mueller Loose, Simone.

    2013. Abstract from 24th Subjective Probability, Utility and Decision-making Conference, Barcalona, Spain.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  35. Published

    Using eye-tracking in the optimisation of package design : Effects of saliency and surface size of packaging elements on consumer attention and choice. / Orquin, Jacob Lund; Mueller Loose, Simone; Peschel, Anne Odile; Scholderer, Joachim.

    2013. Abstract from 10th Pangborn Sensory Science Symposium, Rio de Janeiro, Brazil.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  36. 2012
  37. Published

    Bottom up effects on attention and choice. / Orquin, Jacob Lund; Mueller Loose, Simone.

    2012. Abstract from ANZMAC 2012, Adelaide, Australia.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  38. Published

    How stimuli presentation format affects visual attention and choice outcomes in choice experiments. / Mueller Loose, Simone; Orquin, Jacob Lund.

    2012. Abstract from ANZMAC 2012, Adelaide, Australia.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  39. Published

    Automatic eyes : How the unconscious controls our attention. / Orquin, Jacob Lund.

    2012. Abstract from 2012 MAPP Conference, Middelfart, Denmark.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  40. Published

    The impact of presentation format on visual attention and choice in discrete choice experiments. / Mueller Loose, Simone; Orquin, Jacob Lund.

    2012. Abstract from IAREP 2012, Wroclaw, Poland.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  41. Published

    Blood Glucose : Mental Fuel or Homeostatic Regulation? . / Orquin, Jacob Lund; Mesovic, V. .

    2012. Poster session presented at Workshop of Testing Theories of Choice Behavior , Berlin, Germany.

    Research output: Contribution to conferencePosterResearchpeer-review

  42. Published

    What you see is what you buy : How saliency and surface size of packaging elements affect attention and choice. / Orquin, Jacob Lund; Scholderer, Joachim; Jeppesen, H.B.

    2012. Paper presented at SABE 2012, Granada, Spain.

    Research output: Contribution to conferencePaperResearchpeer-review

  43. Published

    Visual attention as a process trace for decision making. / Orquin, Jacob Lund; Mueller Loose, Simone.

    2012. Abstract from SRA Europe Conference 2012, Zurich, Switzerland.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  44. Published

    Are higher costs for visual shelf simulations justified? The effect of presentation format in choice experiments on attention and choice. / Mueller Loose, Simone; Orquin, Jacob Lund.

    2012. Abstract from 5th European conference on sensory and consumer research , Bern, Switzerland.

    Research output: Contribution to conferenceConference abstract for conferenceResearch

  45. Published

    Effects of different health claim presentation formats on attention and choice : Results from a combination of eye tracking and discrete choice. / Mueller Loose, Simone; Peschel, Anne; Mesovic, V.; Orquin, Jacob Lund.

    2012. Abstract from 5th European conference on sensory and consumer research , Bern, Switzerland.

    Research output: Contribution to conferenceConference abstract for conferenceResearch

  46. Published

    Eye tracking and nutrition label use : A review of the literature and recommendations for label enhancement. / Graham, Dan J.; Orquin, Jacob Lund; Visschers, Vivianne H.M. .

    In: Food Policy, Vol. 37, No. 4, 2012, p. 378–382.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  47. Published

    The impact of presentation format on visual attention and choice in discrete choice experiments. / Mueller Loose, Simone; Orquin, Jacob Lund.

    2012. Abstract from Workshop on Testing Theories of Choice Behavior, Berlin, Germany.

    Research output: Contribution to conferenceConference abstract for conferenceResearch

  48. Published

    What distinguishes passive recipients from active decliners of sales flyers? / Jensen, Birger Boutrup; Orquin, Jacob Lund; Bech-Larsen, Tino.

    2012. Abstract from The 3rd Nordic Retail and Wholesale Conference, Lund, Sweden.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  49. 2011
  50. Published

    Persuasive health branding of foods : Are we misled? / Orquin, Jacob Lund.

    2011. Paper presented at Persuasive 2011, Ohio, United States.

    Research output: Contribution to conferencePaperResearchpeer-review

  51. Published

    Advertising attention capture under alcohol intoxication. / Orquin, Jacob Lund.

    2011. Paper presented at International Symposium on Marketing and Logistics, Tokyo, Japan.

    Research output: Contribution to conferencePaperResearchpeer-review

  52. Published

    Communication of product healthfulness. / Orquin, Jacob Lund.

    2011. Paper presented at International Symposium on Marketing and Logistics, Tokyo, Japan.

    Research output: Contribution to conferencePaperResearchpeer-review

  53. Published

    Attention to health cues on product packages. / Orquin, Jacob Lund; Scholderer, Joachim.

    In: Journal of Eyetracking, Visual Cognition and Emotion, Vol. 1, No. 1, 2011, p. 59-63.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  54. Published

    Attention, motivation, and consumer judgement : Towards understanding consumer reactions to food labels and stimuli. / Orquin, Jacob Lund.

    Aarhus : Aarhus School of Business, Aarhus University, MAPP Centre, 2011. 107 p. (Phd-afhandling / Handelshøjskolen, Aarhus Universitet ; No. 2011:18).

    Research output: Book/anthology/dissertation/reportPh.D. thesisResearch

  55. Published

    Consumer attention to product health cues. / Orquin, Jacob Lund.

    2011. Paper presented at ISBNPA 2011, Melbourne, Australia.

    Research output: Contribution to conferencePaperResearchpeer-review

  56. 2009
  57. Published

    Increasing the effectiveness of health cues, health claims, and nutrition labels on product packages. / Orquin, Jacob Lund; Scholderer, Joachim.

    2009. Poster session presented at FOOD Denmark Ph.d. Congress 2009, Kgs. Lyngby, Denmark.

    Research output: Contribution to conferencePosterResearch