Department of Management

Jacob Lund Orquin

Ph.D., Professor


Education
Feb 2009 - Sep 2011: Ph.D. in Marketing, Department of Marketing and Statistics, Aarhus School of Business, Denmark (2011) Dissertation title: “Attention, Motivation, and Consumer Judgment: Toward Understanding Consumer Reactions to Food Labels and Stimuli”. Supervisor: Professor, Dr.rer.pol. J. Scholderer, date of defense: 21.09.2011

Academic experience
Aug 2015 - : Associate Professor, Department of Management, Aarhus University, Denmark
Feb 2014 - Dec 2015: Visiting Researcher, Max Planck Institute for Human Development, Center for Adaptive Behavior and Cognition, Berlin, Germany
Jun 2014 - Jul 2015: Assistant Professor, Department of Business Administration, Aarhus University, Denmark
Oct 2011 - May 2014: Postdoctoral Researcher, Department of Business Administration, Aarhus University, Denmark
Jan 2011 - Jul 2011: Visiting Researcher, Center for Neuroeconomics Studies, Claremont Graduate University, California, USA
Feb 2009 - Sep 2011: Ph.D. Researcher, Department of Marketing and Statistics, Aarhus School of Business, Denmark

Research areas
Eye tracking and eye movement methodology
Judgment and Decision Making
Consumer psychology

Teaching areas
Jacob teaches courses in consumer psychology and decision making at the MSc level directed at business students.