Department of Management

Iris Rittenhofer

Reconceptualizing the market

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication year2009
Number of pages271
Publication statusPublished - 2009
Event4th International Research Days on Marketing Communications - Marketing Communication in a Hypermodern Society - Århus, Denmark
Duration: 26 Mar 200927 Mar 2009

Conference

Conference4th International Research Days on Marketing Communications - Marketing Communication in a Hypermodern Society
CountryDenmark
CityÅrhus
Period26/03/200927/03/2009

    Research areas

  • culture, globalization, marketing communication

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ID: 215654