Department of Management

Iris Rittenhofer

Discourse as none-economic business environment: Corporate strategy and culture

Research output: Working paperResearch

Theories on strategy development are read as cultural expressions. The focus is directed towards coporate enviornment as well as the relations between corporation and environment.
Original languageEnglish
Place of publicationÅrhus
PublisherHandelshøjskolen i Århus, Institut for Sprog og Erhvervskommunikation
Number of pages16
Publication statusPublished - 2006

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ID: 32346137