Alice Grønhøj
Associate professor
Fuglesangs Allé 4
building 2628, M204
8210 Aarhus V
Denmark
Phone: +4587165042
Mobile: +4561779697
Department of Management - MAPP - Research on Value Creation in the Food Sector
Fuglesangs Allé 4
8210 Aarhus V
Denmark
Mobile: +4561779697
Research areas
- Business and economics > Business Life > Sustainability
- Society and Politics > Everyday Life (regulation and control) > Children and young people
- Society and Politics > Everyday Life (regulation and control) > Consumers
- Business and economics > Marketing and Strategy > Advertising etc.
- Society and Politics > Everyday Life (regulation and control) > Families
- Health and Illness > Other aspects > Health psychology
Profile
Associate professor
PhD, Aarhus School of Business, 2002
MSc in Economics and Business Administration, 1997
Alice Grønhøj is associate professor at Department of Management and connected to MAPP - Centre for research on customer relations in the food sector.
Research interests
Consumer behaviour
Family decision-making processes
Consumer socialisation
Young consumers
Intergenerational issues
Sustainability
Qualitative research methods
Teaching areas
Marketing to children and youth, social marketing and qualitative market research methods. Bachelor, Internship, Master and Phd thesis supervisor.
- E-pub ahead of print
The Role of Peers, Siblings and Social Media for Children’s Healthy Eating Socialization: A Mixed Methods Study
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Food literacy: - vejen til sundere mad- og måltidsvaner?
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Communication
Kvalitetsindeks 2020: Fokus på holdninger til kød og kødalternativer
Research output: Book/anthology/dissertation/report › Report › Commissioned
Edulia. Bringing down barriers to children’s healthy eating
Project: Research
DIGYMATEX
Project: Research
Danish Cancer Society Research Center, The Danish Cancer Society, Copenhagen (External organisation)
Activity: Membership types › Membership in committee, council, board
Food Quality and Preference (Journal)
Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
Child Development (Journal)
Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
Kontant: Energidrik - uegnet for børn
Press/Media: Press / Media
Madfællesskaber og ældre
Press/Media: Press / Media
Unge ervhervsskoleelever
Press/Media: Press / Media
ID: 32283257