Alice Grønhøj
Associate professor
Fuglesangs Allé 4
building 2628, M204
8210 Aarhus V
Denmark
Phone: +4587165042
Mobile: +4561779697
Department of Management - MAPP - Research on Value Creation in the Food Sector
Fuglesangs Allé 4
8210 Aarhus V
Denmark
Mobile: +4561779697
Research areas
- Business and economics > Marketing and Strategy > Market economics Children and young people as consumers
- Environment, climate and energy > Environment and society (regulations) > Ecology Consumption and the environment (ecology, waste, energy)
Profile
Associate professor
PhD, Aarhus School of Business, 2002
MSc in Economics and Business Administration, 1997
Alice Grønhøj is associate professor at Department of Management and connected to MAPP - Centre for research on customer relations in the food sector.
Research interests
Consumer behaviour
Family decision-making processes
Consumer socialisation
Young consumers
Intergenerational issues
Sustainability
Qualitative research methods
Teaching areas
Marketing to children and youth, social marketing and qualitative market research methods. Bachelor, Internship, Master and Phd thesis supervisor.
- Published
Who may convince technical college students to eat healthily? A mixed methods study
Research output: Contribution to conference › Poster › Research › peer-review
- Published
Pro-environmental consumer socialization over time: The role of maturation, social influence and social change
Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
- Published
New life situations and food related behaviour: When senior citizens lose a spouse
Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
Hvordan motiveres og engageres mænd 55+ til sunde(re) spisevaner?
Project: Consultancy
Snack Group, udvikling af nye frugtsnacks
Project: Research
Step by step change of children's preferences to healthier foods
Project: Research
Anvendelse af vignetter i forbrugerforskning
Activity: Talk or presentation types › Lecture and oral contribution
Journal of Youth Studies (Journal)
Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
Qualitative Market Research (Journal)
Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
Kontant: Energidrik - uegnet for børn
Press/Media: Press / Media
Madfællesskaber og ældre
Press/Media: Press / Media
Unge ervhervsskoleelever
Press/Media: Press / Media
ID: 32283257