Alice Grønhøj
Associate professor
Fuglesangs Allé 4
building 2628, M204
8210 Aarhus V
Denmark
Phone: +4587165042
Mobile: +4561779697
Department of Management - MAPP - Research on Value Creation in the Food Sector
Fuglesangs Allé 4
8210 Aarhus V
Denmark
Mobile: +4561779697
Research areas
- Business and economics > Business Life > Sustainability
- Society and Politics > Everyday Life (regulation and control) > Children and young people
- Society and Politics > Everyday Life (regulation and control) > Consumers
- Business and economics > Marketing and Strategy > Advertising etc.
- Society and Politics > Everyday Life (regulation and control) > Families
- Health and Illness > Other aspects > Health psychology
Profile
Associate professor
PhD, Aarhus School of Business, 2002
MSc in Economics and Business Administration, 1997
Alice Grønhøj is associate professor at Department of Management and connected to MAPP - Centre for research on customer relations in the food sector.
Research interests
Consumer behaviour
Family decision-making processes
Consumer socialisation
Young consumers
Intergenerational issues
Sustainability
Qualitative research methods
Teaching areas
Marketing to children and youth, social marketing and qualitative market research methods. Bachelor, Internship, Master and Phd thesis supervisor.
- E-pub ahead of print
Coping with multiple identities related to meat consumption
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Preadolescents’ healthy eating behavior: peeping through the social norms approach
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Hvordan motiveres og engageres mænd 55+ til sunde(re) spisevaner?
Research output: Book/anthology/dissertation/report › Report › Commissioned
DIGYMATEX
Project: Research
Hvordan motiveres og engageres mænd 55+ til sunde(re) spisevaner?
Project: Consultancy
Snack Group, udvikling af nye frugtsnacks
Project: Research
Child Development (Journal)
Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
Environment and Behavior (Journal)
Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
Appetite (Journal)
Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
Kontant: Energidrik - uegnet for børn
Press/Media: Press / Media
Madfællesskaber og ældre
Press/Media: Press / Media
Unge ervhervsskoleelever
Press/Media: Press / Media
ID: 32283257