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Alice Grønhøj
Associate Professor
Fuglesangs Allé 4
building 2628, M204
8210 Aarhus V
Denmark
Phone: +4587165042
Mobile: +4561779697
Department of Management - MAPP - Research on Value Creation in the Food Sector
Fuglesangs Allé 4
8210 Aarhus V
Denmark
Mobile: +4561779697
Research areas
- Business and economics > Business Life > Sustainability
- Society and Politics > Everyday Life (regulation and control) > Children and young people
- Society and Politics > Everyday Life (regulation and control) > Consumers
- Business and economics > Marketing and Strategy > Advertising etc.
- Society and Politics > Everyday Life (regulation and control) > Families
- Health and Illness > Other aspects > Health psychology
Profile
Associate professor
PhD, Aarhus School of Business, 2002
MSc in Economics and Business Administration, 1997
Alice Grønhøj is associate professor at Department of Management and connected to MAPP - Centre for research on customer relations in the food sector.
Research interests
Consumer behaviour
Family decision-making processes
Consumer socialisation
Young consumers
Intergenerational issues
Sustainability
Qualitative and mixed methods research
Teaching areas
Marketing to children and youth, social marketing and qualitative market research methods. Bachelor, Internship, Master and Phd thesis supervisor.
WP7 final report: Children’s healthy eating environment: Nudging and social marketing
Research output: Contribution to book/anthology/report/proceeding › Report chapter › Research › peer-review
- Published
Efficacy of a smartphone application-based intervention for encouraging children's healthy eating in Denmark
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
- Published
A family approach to sustainable eating and change processes
Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
Edulia. Bringing down barriers to children’s healthy eating
Project: Research
DIGYMATEX
Project: Research
Promoting health-related food behaviour: Challenges and opportunities
Activity: Talk or presentation types › Lecture and oral contribution
Exploring the importance of family and peers for adolescents' pro-environmental behaviour
Activity: Talk or presentation types › Lecture and oral contribution
Global Environmental Change (Journal)
Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
Miljøbevidstheden blandt den yngre generation
Press/Media: Press / Media
Kan klimabevidste teenagere få familien til at skære ned på kødet?
Press/Media: Press / Media
Forsker leder efter opskriften på børnefamiliers bæredygtige valg
Press/Media: Press / Media
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