Department of Management

Jessica Aschemann-Witzel

Professor

Jessica Aschemann-Witzel
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Profile

Professor

  • Dr. habil., 2017
  • Dr.agr in Agriculture, Department of Agricultural and Food Marketing, Faculty of Organic Agricultural Sciences, University of Kassel, Germany, 2009 
  • Dipl.-Ing. agr. in Agricultural Economics, Justus-Liebig-University Giessen, Germany, 2002

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Jessica Aschemann-Witzel is at the Department of Management, and MAPP Centre Research on Value Creation in the Food sector and part of the Marketing and Sustainability research group.

Research areas

  • Transformation of consumption behaviour and choice
  • Healthy eating promotion and social marketing
  • Issues of health and sustainability with regard to food

Jessica has participated in more than 12 research projects in the past 10 years, funded by the EU, among several EU countries, or nationally funded German or Danish projects.

Academic and practical experience

  • 2017: research stay at Universidad de la Republica, Montevideo, Uruguay
  • 2014: visiting scholar in the project ‘The ecology of food perception’ at the Centre for Advanced Study at the Norwegian Academy of Science and Letters, Oslo
  • 2012-2018: Associate Professor
  • 2009-2012: Assistant Professor
  • 2009-2010: Post-doctoral researcher
  • 2004-2009: Researcher and PhD at Department of Agricultural and Food Marketing, Faculty of Organic Agricultural Sciences, University of Kassel, Germany
  • 2002-2004: Researcher at Research Institute for Organic Agriculture (FiBL), Switzerland
  • 1998-2000, 2001: Work on agricultural farms in Germany and a rural development project in Bolivia, internships at the Foundation for Ecology and Agriculture (SOEL) and Capacity Building International (InWent)


Teaching areas
At AU, Jessica has responsibility for the courses ‘sustainable production and consumption’ (BSc) and is coordinator for the Marketing line at the Master level. She teaches 'marketing management' (BSc) and 'sustainability marketing' (MSc) and has taught 'marketing communication' (MSc) for many years. In addition, Jessica acts as an advisor for students in internships and their BSc or MSc theses.

Latest projects

 

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Latest activities and conferences

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