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Hongyan Jenny Li

Associate Professor

Hongyan Jenny Li

Research areas

  • Price determination Behavioral Operations Management Consumer behavior Decision Science Inventory control Marketing analytics Operations Management Revenue Maangement


Member of Section: Econometrics and Business Analytics
Research Secretary: Solveig Nygaard Sørensen


Education: MSc, PhD 2007
Position: Associate professor, 2011

Full Curriculum Vitae

Hongyan Li is associate professor at the School of Business and Social Science. She received her PhD in Management Science from Lancaster University Management School, UK, 2007,  and graduated from MSc in Management Science and Engineering and BSc in Statistics from Northeastern University, China. Her primary research and teaching interests are in Operations Management, Revenue Management and Operations Research. She has been engaged in several research projects in Management Science field. Currently, she is particularly interested in joint Operations and marketing optimization problems regarding service, retailing, and manufacturing industries.

Teaching Interests

  • Operations Management
  • Revenue Management
  • Inventory Management
  • Simulation
  • Operations Research

Research Interests 

  • Operations Management
  • Revenue Management
  • Competition and cooperation in SCs
  • Inventory Management
  • Decision Analysis


Selected Publications 

  • Hongyan Li and Shiming Deng. A game theoretical analysis of joint-rebate in platform-based retailing systems. European Journal of Decision Process. 2018, Accepted.
  • Yongsheng Cheng, Hongyan Li, Anders Thorstenson. Double marketing efforts and advanced selling in a newsvendor framework. 2018. Computers and Industrial Engineering. Published online.
  • Hongyan Li, Joern Meissner, Capacity Optimization and Competition with Cyclical and Lead-Time-Dependent Demands. Annals of Operations Research. 2018, Published online.
  • Ata Marand Jalili, Hongyan Li, Anders Thorstenson. Joint Inventory Control and Pricing in a Service-Inventory System. International Journal of Production Economics. 2017, Published online.

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