Department of Management

Helle Alsted Søndergaard

Associate professor

Contact data
Associate Professor, PhD, Department of Management,
Aarhus BSS, Aarhus University, Fuglesangs Allé 4, DK‐8210 Aarhus V,
Tlf: +45 5338 3522
E‐mail: hals@mgmt.au.dk

Education
2004: PhD from the Aarhus School of Business
1997: MSc in International Business and language from the Aarhus School of Business
1994: MA in European Political Economy from University of Hull, UK

Work experience
Fall 2016: Visiting scholar at SMI and TIM, ETH, Zürich, Switzerland.
Fall 2009: Visiting scholar at SCANCOR, Stanford University, CA, United States.
2007-: Associate professor in Innovation Management at the Department of Management, Aarhus BSS, AU.
2004-2007: Assistant professor at Department of Marketing and Statistics, Aarhus School of Business, University of Aarhus (incl. 2 months of parental leave).
2003-2004: Researcher at MAPP, Department of Marketing, Aarhus School of Business.
1999-2003: PhD-student at MAPP, Department of Marketing, Aarhus School of Business (incl. 8 months of maternity leave).
1996-1999: Research assistant at MAPP, Department of Marketing, Aarhus School of Business (incl. 7 1/2 months of maternity leave).

Recent research projects
The InSPIRe Industry-Research Brokering Community. Horizontal project under the ‘Danish Industry-University Partnership for Innovation and Research in Food Science’ funded by the Danish Council for Technology and Innovation (2011-2015).
The governance and design of innovation communities. Strategic research alliance between DTU, AU and Wirtschafts Universität Wien funded by the Danish Strategic Research Council (2010-2014).
Open innovation in small and medium-sized enterprises. Project funded by the Danish Council for Independent Research in Social Science (2009-2010).

PhD supervision
Pradeep Dikavaran (2009-2011), Berit Kamp (2010-2014), Co-supervisor for Michela Beretta (2012-2015), Cita Utami (2015-)

Current teaching responsibilities
Coordinator for the Innovation Management MSc, profile responsible for the Bachelor profile in Innovation & Entrepreneurship, course responsible for the Innovation Challenge on the MSc in Innovation Management, course responsible for the MBA elective course on Innovation Management, Supervision at the BA, MSc and MBA level.

Publications
Helle Alsted Søndergaard/publications

Publications

Employee Engagement in Virtual Semiformal Initiatives: An Investigation of Ideation Platforms

Søndergaard, H. A. & Beretta, M., 9 Jun 2018, In : Academy of Management Proceedings. 2018, 1

Which values motivate consumers to innovate?

Søndergaard, H. A. & Thøgersen, J., 2018. 22 p.

The Role of Employee Autonomy for Open Innovation Performance

Burcharth, A., Knudsen, M. P. & Søndergaard, H. A., Nov 2017, In : Business Process Management Journal. 23, 6, p. 1245-1269 26 p.

Organizational solution providers in open innovation platforms – search as open strategy

Søndergaard, H. A., 6 Jul 2017.

Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data

Divakaran, P. K. P., Palmer, A., Søndergaard, H. A. & Matkovskyy, R., 2017, In : Journal of Interactive Marketing. 38, p. 12-28 17 p.

Online University-Industry Collaboration: Underlying drivers influencing academics and industrial professionals’ likelihood to engage in online, community-based problem solving

Søndergaard, H. A., Bergenholtz, C. & Juhl, H. J., Jun 2015. 28 p.

University-Industry Collaboration: Drivers and Barriers for going Online

Søndergaard, H. A., Bergenholtz, C. & Juhl, H. J., 2015.

Business Models for Local Foods: Finding a Way to the Market

Esbjerg, L., Pedersen, M., Pederson, R., Kristensen, N. H., Borup-Jørgensen, C. & Søndergaard, H. A., 2014, International Food Marketing Research Symposium: Conference proceedings 2014. Institute of Food Products Marketing, 17 p.

Improving internal communication between marketing and technology functions for successful new food product development

Jacobsen, L., Grunert, K. G., Søndergaard, H. A., Steenbekkers, B., Dekker, M. & Lähteenmäki, L., 2014, In : Trends in Food Science & Technology. 37, 2, p. 106-114 9 p.

Neither invented nor shared here: The impact and management of attitudes for the adoption of open innovation practices

Burcharth, A. L. D. A., Knudsen, M. P. & Søndergaard, H. A., 2014, In : Technovation. 34, 3, p. 149-161

Sources of innovation, their combinations and strengths – benefits at the NPD project level

Tranekjer, T. L. & Søndergaard, H. A., 2013, In : International Journal of Technology Management. 61, 3/4, p. 205-236 32 p.

The role of internal coupling activities in explaining the effectiveness of open innovation

Burcharth, A. L. D. A., Knudsen, M. P. & Søndergaard, H. A., 2013, In : Academy of Management Proceedings. 2013, 1, 40 p., 15991.

Using internal coupling activities to enhance the effectiveness of open innovation

Burcharth, A. L. D. A., Knudsen, M. P. & Søndergaard, H. A., 2013. 36 p.

Diffusion of open innovation practices in Danish SMEs

Esbjerg, L., Knudsen, M. P. & Søndergaard, H. A., Sep 2012, In : Ledelse og Erhvervsoekonomi. 77, 2, p. 27-39 13 p.

Resistance to receiving and sharing knowledge: How attitudes prevent the adoption of open innovation and how they may be avoided

Burcharth, A. L. D. A., Knudsen, M. P. & Søndergaard, H. A., Jun 2012.

Gaining performance by linking open innovation practices and internal activities

Burcharth, A. L. D. A., Knudsen, M. P. & Søndergaard, H. A., 2012.

Neither invented nor shared here: How attitudes prevent the adoption of open innovation practices

Burcharth, A. L. D. A., Knudsen, M. P. & Søndergaard, H. A., 2012.

Neither invented nor shared here: How attitudes prevent the adoption of open innovation practices

Burcharth, A. L. D. A., Knudsen, M. P. & Søndergaard, H. A., 2012.

What does it take to benefit from open innovation? The role of external relations and internal activities for innovation performance.

Burcharth, A. L. D. A., Knudsen, M. P. & Søndergaard, H. A., 2012.

Identifying organisational barriers to open innovation – the case of knowledge sharing capabilities

Burcharth, A. L. D. A., Søndergaard, H. A. & Knudsen, M. P., 2011.

Neither invented nor shared here: The role of attitudes in the adoption of open innovation practices

Burcharth, A. L. D. A., Knudsen, M. P. & Søndergaard, H. A., 2011.

Open innovation practices and implementation barriers: Unwillingness to receive and share knowledge

Burcharth, A. L. L. D. A., Søndergaard, H. A. & Knudsen, M. P., 2011. 8 p.

The influence of attitudes to knowledge in the implementation of open innovation strategies

Burcharth, A. L. L. D. A. & Søndergaard, H. A., 2011. 8 p.

The state of open innovation practices in Danish SME’s

Søndergaard, H. A., Esbjerg, L. & Knudsen, M. P., 2011.

Video interviewing as a learning resource

Hedemann, L. & Søndergaard, H. A., 2011, In : International Academy of Business and Public Administration Disciplines. Conference Proceedings. 8, 1, p. 789 792 p.

Advancing a holistic approach to openness: The role of external and internal spheres

Søndergaard, H. A. & Araújo, A. L. L. D., 2010.

Lead user identification in online communities

Ormrod, R. P. & Søndergaard, H. A., 2009. 8 p.

Network characteristics and open innovation in SMEs

Pedersen, M., Søndergaard, H. A. & Esbjerg, L., 2009. 10 p.

The effect of innovation competence on the choice of information elements in a simulated NPD process

Søndergaard, H. A. & Juhl, H. J., 2009. 10 p.

Consumer research in product design: Market-oriented development of healthy vegetable-based food for children

Søndergaard, H. A. & Edelenbos, M., 2008, Case Studies in Food Product Development. Earle, M. & Earle, R. (eds.). Cambridge: British Welding Research Association, p. 301-316 16 p.

Ground-breaking virtual research in product development

Søndergaard, H. A., Jespersen, K. R. & Buck, N., 2008, Annual Report 2006-2007. Poulsen, L. V. & Stacey, J. (eds.). Aarhus: Aarhus School of Business, Aarhus University, MAPP Centre, p. 12-13 2 p.

NPD gate decision criteria: A consequence of strategic orientation or decision-maker expertise

Søndergaard, H. A. & Jespersen, K. R., 2008. 30 p.

Teaching MBA students using a NPD process simulation

Søndergaard, H. A., 2008. 8 p.

'JA' til enzymer i fødevarer - såfremt smag og konsistens forbedres

Søndergaard, H. A., 2007, LMC Årsberetning 2006. Jessen, B. (ed.). Levnedsmiddelcentret, p. 19 1 p.

Consumer attitudes towards novel enzyme technologies in food processing

Søndergaard, H. A., Grunert, K. G. & Scholderer, J., 2007, Novel Enzyme Technology for Food Applications. Rastall, R. (ed.). Cambridge: British Welding Research Association, p. 85-97 13 p.

Exploring the link between strategy and decision criteria in NPD

Søndergaard, H. A. & Jespersen, K. R., 2007. 12 p.

Readiness for the next generation of information competence in new product development

Jespersen, K. R. & Søndergaard, H. A., 2007, Ikke angivet. The European Institute for Advanced Studies in Management, 12 p.

Using market information in product development

Søndergaard, H. A. & Harmsen, H., 2007, In : Journal of Consumer Marketing. 24, 4, p. 194-201 8 p.

What parents prefer and children like: Investigating choice of vegetable-based food for children

Søndergaard, H. A. & Edelenbos, M., 2007, In : Food Quality and Preference. 18, 7, p. 949-962 14 p.

Affect and technology acceptance: A test of two mechanisms

Scholderer, J., Grunert, K. G. & Søndergaard, H. A., 2006.

Forbrugerholdninger til enzymer i fødevarer

Søndergaard, H. A. & Jørgensen, B., 2006, In : Plus Proces. 20, 11, p. 12 1 p.

Learning to love what we despise: Experiential re-evaluation of stigmatised technologies

Scholderer, J., Grunert, K. G. & Søndergaard, H. A., 2006.

Two birds with one stone: Improving the quality of market information and inter-functional integration during product development by applying a means-end-chain approach

Søndergaard, H. A. & Harmsen, H., 2006. 8 p.

Børn og grønsager

Edelenbos, M., Kidmose, U. & Søndergaard, H. A., 2005, In : Frugt og Gront. 9, p. 356-357

Consumer attitudes to enzymes in food production

Søndergaard, H. A., Grunert, K. G. & Scholderer, J., 2005, In : Trends in Food Science & Technology. 16, 10, p. 466-474

Grønsager serveret på en 'børnevenlig' måde

Edelenbos, M., Kidmose, U. & Søndergaard, H. A., 2005, In : Frugt og Gront. 10, p. 402-403

Market-oriented new product development: How can a means-end chain approach affect the process?

Søndergaard, H. A., 2005, In : European Journal of Innovation Management. 8, 1, p. 79-90 12 p.

Skolemad og grøntsager

Edelenbos, M. & Søndergaard, H. A., 2005, In : Nyt fra Levnedsmiddelcentret. 1

Two birds with one stone: Improving the quality of market information and inter-functional integration during product development by applying a means-end-chain approach

Søndergaard, H. A., 2005, Ikke angivet. Aarhus School of Business, Aarhus University, Department of Marketing and Statistics

What do they tell us? Descriptive and consumer evaluation of structure engineered food products

Søndergaard, H. A., Møller, S., Grunert, K. G., Degn, P. & Alho-Lehto, P., 2005.

How can we know what we like when we don't understand it? Consumer attitude formation towards complex technical issues

Grunert, K. G., Søndergaard, H. A. & Scholderer, J., 2004.

Trade-offs in the formation of consumer purchase intentions with regard to complex genetically modified products

Bredahl, L., Søndergaard, H. A., Grunert, K. G. & Scholderer, J., 2004, Ikke angivet. Australian Scholarly Publishing

Børn, unge og grøntsager

Stacey, J. & Søndergaard, H. A., 2003, In : Food Market Norden. 9, 3, p. 14-15

Markedsorienteret produktudvikling med en means-end chain tilgang

Søndergaard, H. A., 2003, Århus: Handelshøjskolen i Århus, MAPP Centeret. 283 p. (Ph.d.-afhandling; No. 2003:14).

Market oriented new product development: How can a means-end chain approach affect the process?

Søndergaard, H. A., 2003. 13 p.

Consumer oriented development of new products in the food industry: Application of means-end chains and the use of laddering data (Poster)

Søndergaard, H. A., 2002.

Anvendelse af means-end-tilgangen i produktudvikling. Ph.d-projekt

Søndergaard, H. A., 2001, In : Facts. 15, p. 9

Applying the means-end chain concept to product development

Søndergaard, H. A., 2001.

Applying the means-end chain concept to product development

Søndergaard, H. A., 2001.

Children and teenagers as judges of taste

Stacey, J. & Søndergaard, H. A., 2001, Årsberetning. Århus: Aarhus School of Business, MAPP Centre, p. 10

Forbrugerholdninger til bæredygtigt fiskeri og økologisk fisk

Søndergaard, H. A., Grunert, K. G. & Olsen, S. O., 1998, Århus: Handelshøjskolen i Århus, MAPP Centeret.

Activities

'Lead User Innovation som en måde at strukturere den brugercentrerede designproces på

Helle Alsted Søndergaard (Lecturer)
30 Jan 2007

Adjunkt ansættelsesudvalg på Institut for Entreprenørskab og Relationsledelse, SDU (External organisation)

Helle Alsted Søndergaard (Member)
1 Oct 200931 Dec 2009

Adjunkt ansættelsesudvalg på Institut for Marketing & Management, SDU (External organisation)

Helle Alsted Søndergaard (Member)
1 May 20091 Jul 2009

Advancing a holistic approach to openness: The role of external and internal spheres

Helle Alsted Søndergaard (Lecturer)
11 May 2010

Approaching a more holistic view of openness in innovation - Fertilizing openness with network theory and organisational learning

Helle Alsted Søndergaard (Lecturer)
20 Nov 2009

British Food Journal (Journal)

Helle Alsted Søndergaard (Editor)
1 Jan 2009

Committee member for an associate professor position (External organisation)

Helle Alsted Søndergaard (Member)
Sep 2012

Do enzymes taste better than consumers would imagine? Consumer attitudes towards novel enzyme technologies in food processing

Helle Alsted Søndergaard (Lecturer)
21 Sep 2006

European Journal of Innovation Management (Journal)

Helle Alsted Søndergaard (Editor)
1 Jan 2008

Evaluation committee member for a Associate professor position (External organisation)

Helle Alsted Søndergaard (Member)
Sep 2013Nov 2013

Findes lead users online?

Helle Alsted Søndergaard (Lecturer)
6 Apr 2009

Food Control (Journal)

Helle Alsted Søndergaard (Editor)
1 Jan 2007

Food Innovation and New Product Development: 4th International MAPP Workshop on Consumer Behaviour and Food Marketing

Helle Alsted Søndergaard (Organizer)
29 May 200630 May 2006

Food Quality and Preference (Journal)

Helle Alsted Søndergaard (Reviewer)
2010 → …

Food4Life Danish mirror group under LMC (External organisation)

Helle Alsted Søndergaard (Member)
1 Jan 2005 → …

Forbrugertrend og produktudvikling

Helle Alsted Søndergaard (Lecturer)
5 Dec 2006

Gør fødevareinnovation til brugerdrevet innovation

Helle Alsted Søndergaard (Lecturer)
13 Nov 2007

Head of Evaluation committee for the evaluation of Sabine Müllers PhD (External organisation)

Helle Alsted Søndergaard (Chairman)
Aug 2013Nov 2013

Hvad skal vi med åben innovation?

Helle Alsted Søndergaard (Lecturer)
10 May 2010

Hvordan udvikler man nye luksusfødevarer?

Helle Alsted Søndergaard (Lecturer)
14 Nov 2006

Industrial Marketing Management (Journal)

Helle Alsted Søndergaard (Reviewer)
Mar 2013Apr 2013

Kan du påvirke morgendagens udvikling af fødevarer?

Helle Alsted Søndergaard (Lecturer)
27 Apr 2007

Netværk for Forskningsbaseret Brugerdrevet Innovation (External organisation)

Helle Alsted Søndergaard (Member)
22 Feb 2006 → …

Phd bedømmelsesudvalg på Institut for Entreprenørskab og Relationsledelse, SDU. Kristin Balslev Munksgaard, Organising Collaborative Product Development Activities: A case study in the Danish food industry (External organisation)

Helle Alsted Søndergaard (Member)
1 Mar 200931 May 2009

Stanford University, Scancor

Helle Alsted Søndergaard (Visiting researcher)
1 Aug 20091 Jan 2010

Styregruppen for 'Food 4 Life', LMC (External organisation)

Helle Alsted Søndergaard (Member)
1 Dec 2005 → …

The 35 DRUID Celebration Conference 2013

Helle Alsted Søndergaard (Participant)
17 Jun 201319 Jun 2013

The Annual meeting for the Academy of Management 2015 (Journal)

Helle Alsted Søndergaard (Reviewer)
2015

The DRUID conference 2015 (Journal)

Helle Alsted Søndergaard (Reviewer)
2015

The Journal of Product Innovation Management (Journal)

Helle Alsted Søndergaard (Reviewer)
2015

Thesis proposal/1st year evaluation of PhD students Tina Tranekjer and Özge Cokpekin, Marketing & Management, SDU (External organisation)

Helle Alsted Søndergaard (Member)
2010 → …

User-driven innovation

Helle Alsted Søndergaard (Lecturer)
3 Apr 2006

What is market driven innovation

Helle Alsted Søndergaard (Lecturer)
17 Sep 2008