Department of Management

Hans Skytte

Associate professor emeritus

Profile photoHans Skytte
Associate professor emeritus
Department of Management
Postal address:
Fuglesangs Allé 4
2628, M440
8210 Aarhus V
Denmark

Email: sky@mgmt.au.dk
Phone: +4587165009

Curriculum Vitae

  • Dr. merc., Aarhus School of Business, Aarhus University 
  • PhD, Aarhus School of Business
  • MSc in Economics and Business Administration, Odense University
  • Graduate Diploma in Business Administration (Accounting)


Research areas
Organizational change - central topics are:

  • A company in its context: Identity, strategy, a market, competition etc. 
  • New ways of looking at relationships between companies
  • The focus is on relationships between producers and retailers


Academic and practical experience
2011- : Reader, Department of Business Administration, Business and Social Sciences, Aarhus University.
2003-2010: Professor, Department of Business Administration, Business and Social Sciences, Aarhus University. 
1994-2003: Associate professor, Department of Marketing, Aarhus School of Business. 
1990-1994: Assistant professor, Department of Marketing, Aarhus School of Business.
1990: PhD, Aarhus School of Business.

Administrative experience
1995-1999: Co-ordinator of MSc studies, Department of Marketing. 
1995-2002: Area coordinator for Surveillance and analysis of retail, catering and industrial customers, MAPP.

Research outputs

A New Philosophical Underpinning of Macromarketing Theories

Skytte, H., 2014, Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. p. 370-392 23 p.

Organizational change and development from a language and action perspective

Skytte, H., 2013. 18 p.

Market-driven supply chains built on recursive processes

Skytte, H., 2012. 10 p.

Organizational change and development from a Wittgensteinian approach

Skytte, H., 2012. 26 p.

Relationships between Danish food producers and retail chains in four countries

Skytte, H., 2010. 15 p.

Relationships between food producers and retailers

Skytte, H., 2010.

Social entities in a food supply chain

Skytte, H., 2010. 20 p.

Toward a constructivist approach to a theory of the firm

Skytte, H., 2009. 24 p.

A constructivist approach to artifact development

Skytte, H., 2008, Ikke angivet. The European Institute for Advanced Studies in Management, 20 p.

Relationships between food producers and retail chains seen as shared meanings

Skytte, H., 2008. 20 p.

Towards a (new) theory of the retailer

Skytte, H., 2008, Ikke angivet. The European Institute of Retailing and Services Studies (EIRASS), 20 p.

Videreudvikling af en virksomhed.

Skytte, H., 2008, In : Tidsskrift for Landoekonomi. 194, 3, p. 27-44 18 p.

Virksomhedsudvikling og interorganisatorisk samarbejde - set ud fra det konstruktivistiske paradigme

Skytte, H., 2008, Århus: Handelshøjskolen, Aarhus Universitet, Institut for Marketing og Statistik. 651 p. (Doktorafhandling).

A constructivist approach to communication and projection

Skytte, H., 2007. 22 p.

A constructivist approach to relationship marketing

Skytte, H., 2007. 19 p.

Food producers' product development: With regard to the requirements of retail chains

Skytte, H., 2006.

Know your company - and its environment

Skytte, H. & Jørgensen, B., 2006, Annual Report 2003-2005. Jørgensen, B. & Stacey, J. (eds.). Aarhus: Aarhus School of Business, Aarhus University, MAPP Centre, p. 15 1 p.

Relationships between food producers and retail chains: From a constructivist perspective

Skytte, H., 2006. 12 p.

Buying behaviour of Western European food retailers

Skytte, H. & Blunch, N. J., 2005, In : Journal of Marketing Channels. 13, 2, p. 99-129

Kend dig selv - og dine omgivelser: Et værktøj for danske slagteriselskaber

Skytte, H., 2005, Århus: Handelshøjskolen i Århus, MAPP Centeret, 50 p.

Förståelsen svag mellem slagterier og handel

Skytte, H., 2004, In : Koettbranschen. 4, p. 18-19

Fødevaredetailkædernes selvforståelse

Skytte, H., 2004, In : Biosam informerer. Netpublikation. 20, p. 14-15

The concept of retailer value: A means-end chain analysis

Skytte, H. & Bove, K., 2004, In : Agribusiness (New York). 20, 3, p. 323-345 23 p.

Komplementaritet mellem slagteri- og forarbejdningsvirksomheders salgsorganisation og detailkæders indkøbsorganisation: Set ud fra den konstruktivistiske tilgang

Skytte, H., 2003, Århus: Handelshøjskolen i Århus, MAPP Centeret. 308 p.

Dokumenteret kødkvalitet: Slutrapport

Grunert, K. G., Skytte, H., Esbjerg, L., Poulsen, C. S. & Hviid, M., 2002.

En referenceramme til analyse af en detailkæde og strukturen i dens branche

Skytte, H., 2001.

Food retailers' buying behaviour: An analysis in 16 European countries

Skytte, H. & Blunch, N. J., 2001, In : Journal on Chain and Network Science. 1, 2, p. 133-145 13 p.

Sensemaking-analyse af tyske detailkæders indkøb af svinekød - med fokus på dokumentation

Skytte, H., 2001, MAPP Report. Handelshøjskolen i Århus, MAPP Centeret

The buying behaviour of European retail buyers of pork products: The attributes, consequences and values sought by buyers of pork products

Bove, K. & Skytte, H., 2001, Hawaii Conference on Business. University of Hawaii, p. Cd-rom

The institutional structure and political economy of food distribution systems: A comparative analysis of six Eastern European countries

Esbjerg, L. & Skytte, H., 2000. 29 p.

What is value for food retail chains? Theoretical aspects

Skytte, H., 2000, Chain Management in Agribusiness and the Food Industry. J. H. Trienekens & P. J. P. Zuurbier (ed.). Wageningen, The Netherlands: Wageningen Academic Publishers, p. s. 361-367 7 p.

What is value for food retail chains? Theoretical aspects

Skytte, H., 2000. 7 p.

What is value for food retail chains? Theoretical aspects and empirical findings from Spain

Skytte, H. & Bove, K., 2000.

A comparative study of East and West Europe's food retailers' buying behaviour

Blunch, N. J., Skytte, H. & Esbjerg, L., 1999, Proceedings of the 7th Conference on Cross-Cultural Consumer and Business Studies. Association for Consumer Research, p. Cd-rom

An analysis of Western Europe's food retailers' buying behaviour

Blunch, N. J. & Skytte, H., 1999.

An analysis of Western European food retailers' buying behaviour

Skytte, H. & Blunch, N. J., 1999.

Competitive advantage: A sensemaking perspective

Skytte, H., 1999, Ikke angivet. EIASM

Europæiske detailkæders indkøb af fødevarer

Stacey, J., Skytte, H. & Blunch, N. J., 1999, In : Food Market Norden. 5, 4, p. 2-4

Retail and wholesale buying behaviour for two different food products in six Eastern European countries

Esbjerg, L. & Skytte, H., 1999, Aarhus School of Business, MAPP Centre.

Retail and wholesale buying behaviour of two different food products in six Eastern European countries

Esbjerg, L. & Skytte, H., 1999. 1 p.

The buying motives of European retail buyers: An analysis of buying behaviour for pork in four European countries

Bove, K. & Skytte, H., 1999.

The buying motives related to important supplier and product attributes: An analysis of retail buying behaviour in Denmark and Germany

Bove, K., Kristensen, G. H. & Skytte, H., 1999, Proceedings of the 7th Conference on Cross-Cultural Consumer and Business Studies. Association for Consumer Research, p. Cd-rom

A conjoint analysis of food retailers' buying behaviour of fish and cheese products in 14 European countries

Blunch, N. J. & Skytte, H., 1998, Proceedings of the 27th EMAC Conference. EMAC, p. 253-266 14 p.

An analysis of food retailers´ buying behaviour in 14 European countries

Skytte, H. & Blunch, N. J., 1998.

An analysis of retail buying behaviour in 14 European countries

Skytte, H. & Blunch, N. J., 1998.

Retailer buying behaviour: A review

Hansen, T. H. & Skytte, H., 1998, In : International Review of Retail, Distribution and Consumer Research. 8, 3, p. 278-301 24 p.

Segmentation of the industrial market for food commodities: A conjoint study of purchase of vegetable oils in the mayonnaise and margarine industries

Bech-Larsen, T. & Skytte, H., 1998, Aarhus: Aarhus School of Business, MAPP Centre.

A conjoint analysis of food retailers' buying behaviour of fish products in 14 European countries

Skytte, H. & Blunch, N. J., 1997. 8 p.

A review and integration of empirical evidence on internal economy in marketing channel relationships

Jensen, N. B. & Skytte, H., 1997. 5 p.

A review and integration of socio-political processes in marketing channel relationships

Jensen, N. B. & Skytte, H., 1997, Aarhus School of Business, MAPP Centre.

Behavioural processes in marketing channel relationships: Review and integration of empirical evidence

Jensen, N. B. & Skytte, H., 1997, Ikke angivet. American Marketing Association, p. 269-288 20 p.

Behavioural processes in marketing channel relationships: Review and integration of empirical evidence

Jensen, N. B. & Skytte, H., 1997, New and Evolving Paradigms: The Emerging Future of Marketing. T. Meenaghan (ed.). Dublin, Ireland: American Marketing Association, p. 269-288 20 p.

Methodological challenges in retailer buying behaviour research

Hansen, T. H. & Skytte, H., 1997.

Retailer buying behaviour: A review

Hansen, T. H. & Skytte, H., 1997.

Retailers' choice of suppliers and products

Hansen, T. H. & Skytte, H., 1997, Aarhus School of Business, MAPP Centre.

Socio-political structures of marketing channels: A review and integration of empirical evidence

Jensen, N. B. & Skytte, H., 1997. 2 p.

Towards a framework for surveillance of distributors and development of food manufacturers' competencies

Skytte, H., 1996.

Market structure, business strategy and business success - a cross-national survey of the meat processing industry

Skytte, H. & Blunch, N., 1995.

Towards a framework for surveillance of distributors and development of food manufacturers' competencies

Skytte, H., 1995.

Udviklingen i distributionstankegangen

Skytte, H., 1995, In : Medlemsinformation. 20. årgang, 2, p. 11-16

A framework for a company seen as an actor behaving toward objects in context

Skytte, H., 1993. 18 p.

En virksomheds intra- og interorganisatoriske strukturer samt dens processer mod valgte mål - i fortolkede omgivelser

Skytte, H., 1993, Strategi og Ledelse. S. Hildebrandt (ed.). Herning: Systime, p. 335-352 18 p.

Inter-organizational relations between danish beef manufacturers and foreign retailers

Skytte, H., 1993. 21 p.

Developing and sustaining competitive advantages through interorganizational relations between retailers and suppliers

Skytte, H., 1992, In : International Review of Retail, Distribution and Consumer Research. 2, 2, p. 153-164 12 p.

How to develop and sustain competitive advantages through interorganizational relations between retailers and suppliers

Skytte, H., 1991.

Interorganizational relations between retailers and suppliers

Skytte, H., 1991, Proceedings from the 20th EMAC Conference. p. 128-146 19 p.

Qualitative methods: How to develop new concepts and hypotheses about interorganizational relations

Skytte, H., 1991. 22 p.

Interorganisatoriske relationer i vertikale markedsføringssystemer

Skytte, H., 1990, Aarhus: Handelshøjskolen i Århus, Institut for Markedsøkonomi. 254 p.

Vertikalt samarbejde i et distributionssystem: Set i et begrebsmæssigt perspektiv

Skytte, H., 1990, In : Ledelse og Erhvervsoekonomi. 4, -, p. 185-194 10 p.