Department of Business Development and Technology

Gerardo Zarazua de Rubens

The market case for electric mobility: Investigating electric vehicle business models for mass adoption

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The market case for electric mobility : Investigating electric vehicle business models for mass adoption. / Zarazua de Rubens, Gerardo; Noel, Lance; Kester, Johannes; Sovacool, Benjamin K.

In: Energy, Vol. 194, 116841, 03.2020.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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@article{47374b8097ff48f9a50bfc99094a90c5,
title = "The market case for electric mobility: Investigating electric vehicle business models for mass adoption",
abstract = "Electric vehicles (EVs) are becoming the next automotive technology to be widely diffused in society. However, many structural challenges remain to be addressed around the EV socio-technical system as the technology progresses from a niche to early and late mass markets. This study investigates the challenges for electric vehicles focusing on their current and future business implications. For this purpose, we rely on a robust sample of 227 semi-structured interviews, conducted by the authors, with transportation and electricity experts from 201 institutions across seventeen cities in Denmark, Finland, Iceland, Norway, and Sweden. Our findings show that EVs currently face an unfavourable business case, led by the legacy of the petrol and diesel car industries, and national market conditions. This results in an unsuitable business model and supply chain that compromises EV production and market offerings. Additionally, we find that for wide diffusion in society, EVs will change the traditional automotive selling chain, directly affecting selling methods (i.e. dealerships), maintenance revenue streams and refuelling (recharging) structures. It is therefore essential to adopt new models, practices and methods of business that are suitable for EV diffusion.",
keywords = "Adoption, Business, Charging infrastructure, Electric vehicle, Profitability",
author = "{Zarazua de Rubens}, Gerardo and Lance Noel and Johannes Kester and Sovacool, {Benjamin K.}",
year = "2020",
month = mar,
doi = "10.1016/j.energy.2019.116841",
language = "English",
volume = "194",
journal = "Energy",
issn = "0360-5442",
publisher = "Elsevier Ltd",

}

RIS

TY - JOUR

T1 - The market case for electric mobility

T2 - Investigating electric vehicle business models for mass adoption

AU - Zarazua de Rubens, Gerardo

AU - Noel, Lance

AU - Kester, Johannes

AU - Sovacool, Benjamin K.

PY - 2020/3

Y1 - 2020/3

N2 - Electric vehicles (EVs) are becoming the next automotive technology to be widely diffused in society. However, many structural challenges remain to be addressed around the EV socio-technical system as the technology progresses from a niche to early and late mass markets. This study investigates the challenges for electric vehicles focusing on their current and future business implications. For this purpose, we rely on a robust sample of 227 semi-structured interviews, conducted by the authors, with transportation and electricity experts from 201 institutions across seventeen cities in Denmark, Finland, Iceland, Norway, and Sweden. Our findings show that EVs currently face an unfavourable business case, led by the legacy of the petrol and diesel car industries, and national market conditions. This results in an unsuitable business model and supply chain that compromises EV production and market offerings. Additionally, we find that for wide diffusion in society, EVs will change the traditional automotive selling chain, directly affecting selling methods (i.e. dealerships), maintenance revenue streams and refuelling (recharging) structures. It is therefore essential to adopt new models, practices and methods of business that are suitable for EV diffusion.

AB - Electric vehicles (EVs) are becoming the next automotive technology to be widely diffused in society. However, many structural challenges remain to be addressed around the EV socio-technical system as the technology progresses from a niche to early and late mass markets. This study investigates the challenges for electric vehicles focusing on their current and future business implications. For this purpose, we rely on a robust sample of 227 semi-structured interviews, conducted by the authors, with transportation and electricity experts from 201 institutions across seventeen cities in Denmark, Finland, Iceland, Norway, and Sweden. Our findings show that EVs currently face an unfavourable business case, led by the legacy of the petrol and diesel car industries, and national market conditions. This results in an unsuitable business model and supply chain that compromises EV production and market offerings. Additionally, we find that for wide diffusion in society, EVs will change the traditional automotive selling chain, directly affecting selling methods (i.e. dealerships), maintenance revenue streams and refuelling (recharging) structures. It is therefore essential to adopt new models, practices and methods of business that are suitable for EV diffusion.

KW - Adoption

KW - Business

KW - Charging infrastructure

KW - Electric vehicle

KW - Profitability

UR - http://www.scopus.com/inward/record.url?scp=85077307181&partnerID=8YFLogxK

U2 - 10.1016/j.energy.2019.116841

DO - 10.1016/j.energy.2019.116841

M3 - Journal article

AN - SCOPUS:85077307181

VL - 194

JO - Energy

JF - Energy

SN - 0360-5442

M1 - 116841

ER -