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Gerardo Zarazua de Rubens

Assistant Professor

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Gerardo Zarazua de Rubens

Assistant Professor

  • Department of Business Development and Technology
Postal address:
Birk Centerpark 15
8001, Innovatorium, CET
7400
Herning
Denmark

Email: gerardo.zarazua@btech.au.dk

Mobile: +4593508426

Employment

Assistant Professor

Department of Business Development and Technology

Aarhus University

Herning, Denmark

26 Apr 2019 → present

Research Assistant

Department of Business Development and Technology

Aarhus University

Herning, Denmark

2 Jan 20192 Jul 2019

PhD Student

Department of Business Development and Technology

Aarhus University

Herning, Denmark

26 Jan 201612 May 2019

PhD Fellow

Department of Business Development and Technology

Aarhus University

Herning, Denmark

4 Jul 20172 Jan 2019

Visiting Researcher

University of Tennessee

Knoxville, Tennessee, United States

Jun 2018Oct 2018

Consultant

Cornwall Energy Associates

Norwich, United Kingdom

Jun 2015Jan 2016

Research Analyst

Cornwall Energy Associates

Norwich, United Kingdom

Jan 2015Jun 2015

International Operations & Logistics Coordinator

Kuehne & Nagel

Mexico, Mexico

Dec 2012Sep 2013

Qualifications

Sustainable development, low carbon economies and energy policy, MSc in Sustainable Development, University of St. Andrews, Scotland, UK

Award Date: 5 Dec 2014

International business and economics, logistics and transport, BA on International Business and Economics, Tecnológico de Monterrey/CLFIL

Award Date: 3 Dec 2012

International Business and climate economics, Semester abroad, Exeter University, UK

Award Date: 2 Jul 2012

International business and operations management, Year abroad, Nottingham University

Award Date: 18 Jul 2011

Publications

Leveraging user-based innovation in vehicle-to-X and vehicle-to-grid adoption: A Nordic case study

Noel, L., Zarazua de Rubens, G., Kester, J. & Sovacool, B. K., Mar 2021, In: Journal of Cleaner Production. 287, 13 p., 125591.

The impact of COVID-19 on the electricity sector in Spain: An econometric approach based on prices

Norouzi, N., Zarazua de Rubens, G. Z., Enevoldsen, P. & Behzadi Forough, A., Mar 2021, In: International Journal of Energy Research. 45, 4, p. 6320-6332 13 p.

Novel or normal? Electric vehicles and the dialectic transition of Nordic automobility

Kester, J., Sovacool, B. K., Zarazua de Rubens, G. & Noel, L., Nov 2020, In: Energy Research and Social Science. 69, 12 p., 101642.

Actors, business models, and innovation activity systems for vehicle-to-grid (V2G) technology: A comprehensive review

Sovacool, B. K., Kester, J., Noel, L. & Zarazua de Rubens, G., Oct 2020, In: Renewable and Sustainable Energy Reviews. 131, 21 p., 109963.

Coronavirus comes home? Energy use, home energy management, and the social-psychological factors of COVID-19

Chen, C. F., Zarazua de Rubens, G., Xu, X. & Li, J., Oct 2020, In: Energy Research and Social Science. 68, 10 p., 101688.

When pandemics impact economies and climate change: Exploring the impacts of COVID-19 on oil and electricity demand in China

Norouzi, N., Zarazua de Rubens, G., Choubanpishehzafar, S. & Enevoldsen, P., Oct 2020, In: Energy Research and Social Science. 68, 101654.

Social media and disasters: human security, environmental racism, and crisis communication in Hurricane Irma response

Sovacool, B. K., Xu, X., Zarazua De Rubens, G. & Chen, C. F., Jul 2020, In: Environmental Sociology. 6, 3, p. 291-306 16 p.

Assessing the socio-demographic, technical, economic and behavioral factors of Nordic electric vehicle adoption and the influence of vehicle-to-grid preferences

Chen, C. F., Zarazua de Rubens, G., Noel, L., Kester, J. & Sovacool, B. K., Apr 2020, In: Renewable and Sustainable Energy Reviews. 121, 109692.

The market case for electric mobility: Investigating electric vehicle business models for mass adoption

Zarazua de Rubens, G., Noel, L., Kester, J. & Sovacool, B. K., Mar 2020, In: Energy. 194, 116841.

Understanding the socio-technical nexus of Nordic electric vehicle (EV) barriers: A qualitative discussion of range, price, charging and knowledge

Noel, L., Zarazua de Rubens, G., Kester, J. & Sovacool, B. K., Mar 2020, In: Energy Policy. 138, 111292.

Rethinking the spatiality of Nordic electric vehicles and their popularity in urban environments: Moving beyond the city?

Kester, J., Sovacool, B. K., Noel, L. & Zarazua de Rubens, G., 1 Jan 2020, In: Journal of Transport Geography. 82, 102557.

Between hope, hype, and hell: Electric mobility and the interplay of fear and desire in sustainability transitions

Kester, J., Sovacool, B. K., Noel, L. & Zarazua de Rubens, G., 2020, In: Environmental Innovation and Societal Transitions. 35, p. 88-102 15 p.

Culture, conformity, and carbon? A multi-country analysis of heating and cooling practices in office buildings

Chen, C. F., Hong, T., de Rubens, G. Z., Yilmaz, S., Bandurski, K., Bélafi, Z. D., De Simone, M., Bavaresco, M. V., Wang, Y., Liu, P. L., Barthelmes, V. M., Adams, J., D'Oca, S. & Przybylski, Ł., 2020, In: Energy Research and Social Science. 61, 12 p., 101344.

Towards Ferry Electrification in the Maritime Sector

Anwar, S., Zia, M. Y. I., Zarazua de Rubens, G., Enevoldsen, P. & Rashid, M., 2020, In: Energies. 13, 24, 22 p., 6506.

The non-technical barriers to large scale electricity networks: analysing the case for the US and EU supergrids

Zarazua de Rubens, G. & Noel, L., Dec 2019, In: Energy Policy. 135, 111018.

Public perceptions of electric vehicles and vehicle-to-grid (V2G): Insights from a Nordic focus group study

Kester, J., Zarazua de Rubens, G., Sovacool, B. K. & Noel, L., Sep 2019, In: Transportation Research Part D: Transport and Environment. 74, p. 277-293 17 p.

Conspicuous diffusion: Theorizing how status drives innovation in electric mobility

Noel, L., Sovacool, B., Kester, J. & Zarazua de Rubens, G., Jun 2019, In: Environmental Innovation and Societal Transitions. 31, p. 154-169

Contested visions and sociotechnical expectations of electric mobility and vehicle-to-grid innovation in five Nordic countries

Sovacool, B., Kester, J., Noel, L. & Zarazua de Rubens, G., Jun 2019, In: Environmental Innovation and Societal Transitions. 31, p. 170-183 14 p.

Income, political affiliation, urbanism and geography in stated preferences for electric vehicles (EVs) and vehicle-to-grid (V2G) technologies in Northern Europe

Sovacool, B. K., Kester, J., Noel, L. & de Rubens, G. Z., Jun 2019, In: Journal of Transport Geography. 78, p. 214-229 16 p.

Energy Injustice and Nordic Electric Mobility: Inequality, Elitism, and Externalities in the Electrification of Vehicle-to-Grid (V2G) Transport

Sovacool, B., Kester, J., Noel, L. & Zarazua de Rubens, G., Mar 2019, In: Ecological Economics. 157, p. 205-217

Willingness to pay for electric vehicles and vehicle-to-grid applications: A Nordic choice experiment

Noel, L., Papu Carrone, A., Jensen, A. F., Zarazua de Rubens, G., Kester, J. & Sovacool, B. K., 1 Feb 2019, In: Energy Economics. 78, p. 525-534 10 p.

Fear and loathing of electric vehicles: The reactionary rhetoric of range anxiety

Noel, L., Zarazua de Rubens, G., Sovacool, B. & Kester, J., Feb 2019, In: Energy Research & Social Science. 48, p. 96-107 12 p.

The coproduction of electric mobility: Selectivity, conformity and fragmentation in the sociotechnical acceptance of vehicle-to-grid (V2G) standards

Kester, J., Noel, L., Lin, X., Zarazua de Rubens, G. & Sovacool, B., 10 Jan 2019, In: Journal of Cleaner Production. 207, p. 400-410 11 p.

Vehicle-to-Grid: A Sociotechnical Transition Beyond Electric Mobility

Noel, L., Zarazua de Rubens, G., Kester, J. & Sovacool, B., 10 Jan 2019, Palgrave Macmillan. 237 p. (Energy, Climate and the Environment).

Are electric vehicles masculinized? Gender, identity, and environmental values in Nordic transport practices and vehicle-to-grid (V2G)preferences

Sovacool, B. K., Kester, J., Noel, L. & Zarazua de Rubens, G., 2019, In: Transportation Research Part D: Transport and Environment. 72, p. 187-202 16 p.

Navigating expert skepticism and consumer distrust: Rethinking the barriers to vehicle-to-grid (V2G) in the Nordic region

Noel, L., Zarazua de Rubens, G., Kester, J. & Sovacool, B., 2019, In: Transport Policy. 76, April, p. 67-77 11 p.

Who will buy electric vehicles after early adopters? Using machine learning to identify the electric vehicle mainstream market

Zarazua de Rubens, G., 2019, In: Energy. 172, April, p. 243-254

Reviewing Nordic transport challenges and climate policy priorities: Expert perceptions of decarbonisation in Denmark, Finland, Iceland, Norway, Sweden

Sovacool, B., Noel, L., Kester, J. & Zarazua de Rubens, G., 15 Dec 2018, In: Energy. 165, p. 532-542

Beyond emissions and economics: Rethinking the co-benefits of electric vehicles (EVs) and vehicle-to-grid (V2G)

Noel, L., Zarazua de Rubens, G., Kester, J. & Sovacool, B., 30 Nov 2018, In: Transport Policy. 71, p. 130-137 8 p.

Policy mechanisms to accelerate electric vehicle adoption: A qualitative review from the Nordic region

Kester, J., Noel, L., Zarazua de Rubens, G. & Sovacool, B. K., 1 Oct 2018, In: Renewable and Sustainable Energy Reviews. 94, p. 719-731 13 p.

The demographics of decarbonizing transport: The influence of gender, education, occupation, age, and household size on electric mobility preferences in the Nordic region

Sovacool, B. K., Kester, J., Noel, L. & de Rubens, G. Z., 1 Sep 2018, In: Global Environmental Change. 52, p. 86-100 15 p.

Expert perceptions of low-carbon transitions: Investigating the challenges of electricity decarbonisation in the Nordic region

Sovacool, B., Kester, J., Zarazua de Rubens, G. & Noel, L., Apr 2018, In: Energy. 148, p. 1162-1172

Balancing the energy trilemma through the Energy Justice Metric

Heffron, R., McCauley, D. & Zarazua de Rubens, G., 2018, In: Applied Energy. 229, p. 1191-1201

Dismissive and deceptive car dealerships create barriers to electric vehicle adoption at the point of sale

Zarazua de Rubens, G., Noel, L. & Sovacool, B., 2018, In: Nature Energy. 3, p. 501-507

Optimizing innovation, carbon and health in transport: Assessing socially optimal electric mobility and vehicle-to-grid pathways in Denmark

Noel, L., Zarazua de Rubens, G. & Sovacool, B., 2018, In: Energy. 153, p. 628-637

Promoting Vehicle to Grid (V2G) in the Nordic Region: Expert advice on policy mechanisms for accelerated diffusion

Kester, J., Noel, L., Zarazua de Rubens, G. & Sovacool, B., 2018, In: Energy Policy. 116, p. 422-432

Investigating electric mobility in emergency, disaster and post-conflict scenarios

Zarazua de Rubens, G., Jun 2017.

The non-technical barriers of the supergrid: a case for the US and EU

Zarazua de Rubens, G., Apr 2017.

E-mobility and V2G communication standards

Zarazua de Rubens, G., Jan 2017.

What is a sustainable policy? A case for the Energiewende

Zarazua de Rubens, G., Jun 2016, Delivering Energy Law and Policy in the EU and US: A Reader. Heffron, R. J. & Little, G. F. M. (eds.). Edinburgh University Press, p. 135-140

Teaching areas

Sustainable development
Energy technologies
Electric mobility, electric vehicles and vehicle-to-grid
Policy development
Business development
Data analytics