Research output: Contribution to book/anthology/report/proceeding › Book chapter › Communication
| Original language | Danish |
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| Title of host publication | Markedsføring & Kommunikation |
| Editors | Bo Øksnebjerg |
| Number of pages | 13 |
| Place of publication | København |
| Publisher | Børsen |
| Publication year | 2013 |
| Pages | 411-424 |
| Chapter | 7.1 |
| Publication status | Published - 2013 |
| Series | Børsen ledelseshåndbøger |
|---|
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ID: 53623626