Finn Frandsen

Après le paradigme Kotler, quel modèle pour la communication marketing?

Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  • Department of Language and Business Communication
  • French teaching group
Original languageFrench
Title of host publicationCommunications d'entreprises et d'organisations
EditorsChristian Le Moënne
Number of pages12
Place of publicationRennes
PublisherPresses Universitaires de Rennes
Publication year1998
Pages211-222
Publication statusPublished - 1998

    Research areas

  • Markedskommunikation, Genre, Interkulturel kommunikation, Semiotik, HHÅ forskning

See relations at Aarhus University Citationformats

ID: 32290949