Department of Management

Ekaterina Salnikova

  1. 2020
  2. Published

    The role of consumption orientation in consumer food preferences in emerging markets. / Salnikova, Ekaterina; Grunert, Klaus G.

    In: Journal of Business Research, Vol. 112, 05.2020, p. 147-159.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  3. 2019
  4. Published

    To Launch or Not to Launch : An Empirical Estimate of New Food Product Success Rate. / Salnikova, Ekaterina; Baglione, Stephen L.; Stanton, John L.

    In: Journal of Food Products Marketing, Vol. 25, No. 7, 2019, p. 771-784.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review