Projects per year
Personal profile
Research
Darius-Aurel's research is dedicated to exploring the intersection of life and technology in the future, with a specific emphasis on unraveling the dynamic interplay among marketing, innovation, and sustainability. His scholarly contributions have been featured in prestigious journals spanning various disciplines, such as Nature Human Behavior, Technological Forecasting & Social Change, Information Technology & People, Psychology & Marketing, and the British Journal of Management.
Cooperation and dissemination
Darius-Aurel is co-founder of the Danish Innovation Index (DII), the first consumer-based ranking of the most innovative firms in Denmark. DII is in a cooperation with the Innovation Index Coalition, which includes more than six countries that have implemented the index. The Innovation Index was developed at the Norwegian School of Economics, NHH in 2006.
Teaching
Darius-Aurel is offering instructions across a variety of courses and academic levels, spanning PhD, BSc, and MSc programs. His recent teaching portfolio encompasses subjects such as marketing, brand management, consumer behavior in retail settings, industrial organization and strategy, and sustainable production and consumption - the cross-disciplinary challenge. Additionally, in collaboration with NHH, Darius-Aurel contributes to a PhD course focused on the front lines of adoption of digital and AI-based services.
External positions
Visiting Researcher, Duke University
1 Jan 2019 → 31 May 2019
Keywords
- Consumer behaviour
- Marketing and Strategy
- Innovation
- Perception of technology
Areas of expertise
- Subject area
- marketing
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- 1 Similar Profiles
Collaborations and top research areas from the last five years
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Danish Innovation Index
Jacobsen, L. (Project manager), Frank, D.-A. (Project manager) & Søndergaard, H. A. (Project manager)
01/02/2021 → 31/01/2026
Project: Research
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XCB Lab
Frank, D.-A. (PI), Dipalma, J. (PI), Pfeuffer, K. (CoPI), Leiva, G. (CoPI) & Sánchez Esquivel, J. (CoPI)
NIM - Nuremberg Institut For Market Decisions
01/09/2023 → …
Project: Research
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VR Retail Lab
Peschel, A. O. (PI), Jacobsen, L. (CoPI), Steinmann, S. (CoPI), Frank, D.-A. (CoPI), Dipalma, J. (Participant), Ruders, J. L. (Participant), Romero Verdú, L. (Participant) & Krogsgaard-Jensen, N. M. (Participant)
01/01/2021 → 31/12/2026
Project: Research
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IIC: Innovation Index Coalition
Frank, D.-A. (Collaborator), Jacobsen, L. (Collaborator) & Søndergaard, H. A. (Collaborator)
01/01/2023 → …
Project: Research
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OrganicTargets4EU: Transformation scenarios for boosting organic farming and organic aquaculture towards the Farm-to-Fork targets
Aschemann-Witzel, J. (PI), Thøgersen, J. (Participant) & Frank, D.-A. (PI)
01/09/2022 → 28/02/2027
Project: Research
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Autonomy, Power and the Special Case of Scarcity: Consumer Adoption of Highly Autonomous Artificial Intelligence
Frank, D.-A. & Otterbring, T., Oct 2024, In: British Journal of Management. 35, 4, p. 1700-1723 24 p.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Open Access3 Citations (Scopus) -
How the Presence of Employee Avatars Affects Metaverse Shopping Behavior: “Can I Help You Buy Condoms?” Virtual Sales Promotions in Embarrassing Shopping Settings
Frank, D.-A., Dipalma, J., Steinmann, S. & Otterbring, T., 1 Sept 2024, In: Journal of Advertising Research. 64, 3, p. 335-352 18 p.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
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Danish Innovation Index 2024 Annual Report
Jacobsen, L., Frank, D.-A. & Søndergaard, H. A., Feb 2025, Aarhus: Danish Innovation Index. 12 p.Research output: Book/anthology/dissertation/report › Report › Communication
Open Access -
From diversity to distinction: Exploring the role of diversity and inclusion related to consumer perceptions of company innovativeness and attractiveness
Jacobsen, L., Frank, D.-A., Søndergaard, H. A. & Peschel, A. O., Feb 2025, In: Journal of Business Research. 189, p. 115-184 115184.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Open Access -
A Systematic Literature Review Linking Consumer Adoption of Cryptocurrencies to Gender, Personality Traits, and Overconfidence
Frank, D.-A., Otterbring, T., Król, M. K. & Nyhus, E. K., 2 Sept 2024, Advances in Blockchain Research and Cryptocurrency Behaviour. Strong, C., Martin, B. & Chrysochou, P. (eds.). Berlin: De Gruyter, p. 5-30 25 p.Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review
1 Citation (Scopus)
Activities
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IS THIS THE YEAR OF THE METAVERSE?
DiPalma, J. (Organizer), Frank, D.-A. (Organizer), Pfeuffer, K. (Organizer), Leiva, G. (Organizer), Sánchez Esquivel, J. (Organizer), Gordon, A. (Speaker), Manakhov, P. (Speaker), Bruun, K. (Speaker) & Troelsgaard, M. (Speaker)
1 Feb 2024Activity: Participating in or organising an event types › Participation in or organisation af a conference
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Danish Innovation Index 2024 Online conference
Jacobsen, L. (Organizer), Søndergaard, H. A. (Organizer) & Frank, D.-A. (Organizer)
2024Activity: Participating in or organising an event types › Participation in or organisation of workshop, seminar or course
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Hyper-Trends in Digital Innovation: The Future of Commerce and Consumer Behavior in Virtual Worlds
Frank, D.-A. (Invited speaker)
23 Oct 2024Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution
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Nordic AI & Metaverse Summit 2024
Frank, D.-A. (Participant) & Dipalma, J. (Participant)
2 Feb 2024Activity: Participating in or organising an event types › Participation in or organisation af a conference
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Future Commerce in the Metaverse
DiPalma, J. (Invited speaker) & Frank, D.-A. (Invited speaker)
25 Oct 2023Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution
Prizes
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Best Paper Award - 8th Colloquium on European Research in Retailing
Frank, D.-A. (Recipient), Peschel, A. O. (Recipient), Otterbring, T. (Recipient), Dipalma, J. (Recipient) & Steinmann, S. (Recipient), Jun 2023
Prize: Prizes, scholarships, distinctions
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Press/Media
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Closing European Innovation Gap Requires 'Systematic' Change
18/07/2024
1 Media contribution
Press/Media: Press / Media
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Large differences between genders in crypto: Widening gaps in financial mastery and overconfidence.
Nyhus, E. K., Frank, D.-A., Król, M. K. & Otterbring, T.
29/12/2023 → 05/01/2024
2 items of Media coverage
Press/Media: Press / Media
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Tired of COVID-19? Artificial intelligence can help, but we are sceptical
08/02/2022
1 item of Media coverage
Press/Media: Press / Media
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Over hele verden kæmpes en absurd kamp for at få lov at købe en PlayStation. Det viser os ind i vores egen psyke
26/02/2021
1 Media contribution
Press/Media: Press / Media
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Is AI ready to make life and death decisions?
15/11/2019
1 item of Media coverage
Press/Media: Press / Media