About Aarhus University
Darius-Aurel Frank
PhD, Assistant Professor
Fuglesangs Allé 4
building 2623, D217
8210 Aarhus V
Denmark
Phone: +4587166281
Profile
Darius-Aurel specializes in marketing, with a particular focus on the impact of technology and innovation on consumers' lives in the future. He has a record of published articles (Nature Human Behavior, Scientific Reports), and presents his work at some of the largest conferences in his field (ACR, EMAC, ANZMAC). Darius participates in the writing of small and large grant applications, and is experienced in teaching at the bachelor and master level.
Academic Experience
- Assistant Professor, Marketing Section, Dept. of Management, Aarhus BSS, Aarhus University, 2023-Present
- Postdoctoral Researcher, Marketing Section, Dept. of Management, Aarhus BSS, Aarhus University, 2020-2023
- PhD Student, Marketing Section, Dept. of Management, Aarhus BSS, Aarhus University, 2017-2020
- Visiting Researcher, Center for Advanced Hindsight, Duke University, 2019
- International Marketing & Management (Exchange), Stockholm Business School, Stockholm University, 2015-16
- M.Sc. in Marketing (Econ. & B.A.), Aarhus BSS, Aarhus University, 2014-16
- Student Research Assistant, Dept. of B.A. & Healthcare, University of Münster, 2012-13
- B.Sc. in Business Administration, University of Münster (WWU), 2010-13
About
- Published
The impact of Metaverse fidelity on consumer responses in virtual retail stores
Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review
- Published
Does Metaverse Fidelity Matter? Testing the Impact of Fidelity on Consumer Responses in Virtual Retail Stores
Research output: Contribution to conference › Poster › Research › peer-review
- Published
In companies we trust: consumer adoption of artificial intelligence services and the role of trust in companies and AI autonomy
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Innovation Adoption in Service and Retail
Project: Research
Forsknings Døgn – The Festival of Research
Activity: Participating in or organising an event types › Participation in or organisation of workshop, seminar or course
Danish Innovation Index 2023 Online Conference
Activity: Participating in or organising an event types › Participation in or organisation af a conference
AIRSI2022
Activity: Participating in or organising an event types › Participation in or organisation af a conference
Best Paper Award - 8th Colloquium on European Research in Retailing
Prize: Prizes, scholarships, distinctions
Seed Funding (120.000 DKK)
Prize: Prizes, scholarships, distinctions
Tired of COVID-19? Artificial intelligence can help, but we are sceptical
Press/Media: Press / Media
Is AI ready to make life and death decisions?
Press/Media: Press / Media
ID: 108234003