Department of Business Development and Technology

Christina Uldum

Associate Professor

Profile photoChristina Uldum
AU Herning
Birk Centerpark 15
7400, Herning
Denmark
E-mail: christina@hih.au.dk
Phone: 87166963

Nationality: Danish
Date of birth: 2. September 1973

Areas of Interests

Marketing research; strategy; marketing management; business planning, forecasting and decision support; statistical modelling and programming; data warehousing and business intelligence; application of new technologies in business.

Activities

NordBiz

Education

1996-1999
M.Sc. in Business Administration and Marketing Management, Aarhus Business School
Master’s thesis: The Internet as a possible supplement to the store network. Cooperation relations between retailers and suppliers. Studies of the Danish grocery sector.

Professional Experience

2004-2007
Analyst, Dantherm Air Handling A/S
Responsible for the strategic marketing. Preparation of business plans. Preparation of market and competitor analyses. Responsible for market monitoring at group level. Responsible for effect measuring and follow-up on marketing activities. Development and documentation of marketing processes. Analytic responsibility in connection with the strategy process as well as the branding and launching process. Project management in connection with business development and cooperation with students. Preparation of acquisition assessments.

2002-
Freelance consultant, Bon’A Parte A/S, Siemens Building Technologies A/S, Dantherm Air Handling, and others.
Problem definition, data gathering and analysis of data, reporting and presentation. Responsible for the progress of the entire analysis process from start to finish and follow-up. Have recently conducted a market screening of Latin America for Dantherm Air Handling A/S.

2001-2002
Marketing analyst, Bon’A Parte A/S
Responsible for the existing clientele. Preparation of marketing budgets and analyses, including market, competitor and internal analyses. Responsible for reporting and management information, e.g. in connection with board meetings. Project management in connection with a data warehouse project.

1999-2000
Consultant, EDB Gruppen A/S
Responsible for the hotline, customer support and training within the Business Intelligence area. Development of applications for reporting and management information. Preparation of course material, holding of courses, seminars, etc.

Academic Experience

2012-
Senior lecturer, Aarhus University (AU Herning)
Responsible for teaching of students (BA in International Communication and Multimedia, B.Sc. in Economics and Business Administration and B.Sc. in International Management) within the subject area: Marketing. Preparation of lesson plans, teaching material, etc. Responsible for examination. Responsible for seminar counselling and seminar processing. Main and part counsellor on bachelor and masters projects.

2010-2012
Lecturer, Aarhus University (AU Herning)
Responsible for teaching of students (BA in International Communication and Multimedia, B.Sc. in Economics and Business Administration and B.Sc. in International Management) within the subject area: Marketing. Preparation of lesson plans, teaching material, etc. Responsible for examination. Responsible for seminar counselling and seminar processing. Main and part counsellor on bachelor projects.

2007-2010
Teacher, Herningsholm Upper Secondary School
Responsible for teaching pupils (Higher Commercial Examination and Higher Technical Examination) in the subjects: Marketing; Business Economics and Innovation. Contact teacher and IT coordinator. Preparation of plans, teaching material, etc. Responsible for examination. External examiner tasks. Development of new study programmes. Elected to the teacher group on the International Baccalaureate (IB) where teaching takes place in English.

2002-2004
Teaching assistant, Institute of Business and Technology
Responsible for teaching students (B.Sc. in Economics and Business Administration, B.Sc. in International Management, Graduate Diploma in Business Administration and B.Sc. in Engineering) in the subjects: Marketing research; Quantitative methods and International marketing. Preparation of lesson plans, teaching material, etc. Responsible for examination. Responsible for seminar counselling and seminar processing. Main and part counsellor on bachelor projects.

2002-2002
Research assistant, Copenhagen Business School.
Responsible for contributions to the research at Centre for Applied Market Science (CAMS) with special focus on: Networks; Training of clients; Corporate Universities. Preparation of articles, information searching, participation in conferences locally and abroad.

1999-2000
Teaching assistant, University of Southern Denmark.
Responsible for teaching students (B.Sc. in Economics and Business Administration and Graduate Diploma in Business Administration) in the subject: Marketing planning. Preparation of lesson plans, teaching material, etc. Responsible for counselling and examination in connection with substitution tasks.

Teaching assistant, Institute of Business and Technology
Responsible for teaching students (B.Sc. in Engineering) in the subject: International marketing. Preparation of lesson plans, teaching material, etc. Responsible for examination.

1995-1996
Careers advisor, Institute of Business and Technology
Lectures/teaching at upper secondary schools, commercial schools, etc. Responsible for study presentations at open house events. Advising students with regard to study choice, study programme and challenges in daily life.