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Anne Odile Peschel

PhD, Senior Researcher, Assistant Professor

Anne Odile Peschel


Senior Researcher

Ph.D. in Economics and Business Economics, Aarhus University, Denmark, 2016
M.Sc. in Food and Resource Economics, Bonn University, Germany, 2012

Anne Odile Peschel is Senior Researcher at the Department of Management, affiliated with the MAPP Centre, the Commercial and Retail Management initiative and the Cognition and Behavior Lab at Aarhus BSS, where she serves on the Human Subjects Committe to grant approval to studies from an ethical perspective.

Research interests
Diversity & Inclusion
Consumer groups & segmentation
Information processing and decision making
Virtual Reality, eye tracking, experiments & scanner panel data

Academic experience

2016 - 2020: Assistant Professor, Department of Management, Aarhus University
2013 - 2016: Ph.D. researcher, Aarhus BSS, Aarhus University
2010 - 2012: M.Sc. in Food and Resource Economics, Bonn University, Germany
2006 - 2010: B.Sc. in Oecotrophologie, FH Münster, Germany

Practical experience
2010 - 2013: Chair of Agricultural and Food Market Research, Bonn University, Germany
2009 Sep.- 2009 Nov.: Institute for sports medicine of the German Federal Armed Forces, Warendorf, Germany
2009 Jan. - 2009 Jun.: Chocoladefabriken Lindt & Sprüngli, Department for sensory quality assurance & market research, Aachen, Germany

Visiting scholar

2023: Visiting scholar at the Institute for Transport and Logistics Studies (ITLS), The University of Sydney Business School, Australia

2015: Visiting scholar at the Marketing Center Münster (MCM), Westfälische Wilhelms-Universität Münster, Germany

2012: Visiting scholar at Morrison School of Agribusiness and Resource Management, Arizona State University - Polytechnic, USA
2012: Visiting scholar at MAPP, Department of Business Administration, Aarhus University, Denmark
2010: Visiting scholar at Center for Weight and Eating Disorders, University of Pennsylvania, USA
2008: ERASMUS exchange student at SUHR's University College, Copenhagen, Denmark




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