Department of Management

Anne Ellerup Nielsen

The Discourse Universe of Coaching

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearch

  • Accounting Research Centre - ARC
  • Centre for Corporate Communication
  • Department of Business Studies
  • Department of Management
  • Department of Language and Business Communication
  • International Management and Control
In recent years, it has been argued that the society in which we live is in a stage of high modernity (Giddens, 1991) generating an explosion of new management models. The purpose of this paper is to analyse the ideological assumptions embedded in the management model described in a Danish management guidebook in order to examine whether it matches the general development of society into high modernity. By means of a critical discourse analysis (Fairclough's model) we examine the rhetorical articulation of the coaching concept in terms of established discourses of management. Our analysis demonstrates an obvious clash between the implied logic and messages of the book and the way theses messages are expressed.
Original languageEnglish
Title of host publicationIII International Conference on Discourse, Communication and the Enterprise
Publication year2005
Publication statusPublished - 2005
EventDICOEN 2005, a Escola de Negócios da PUC Rio - Rio de Janeiro, Brazil
Duration: 18 Dec 2010 → …
Conference number: 3


ConferenceDICOEN 2005, a Escola de Negócios da PUC Rio
ByRio de Janeiro
Periode18/12/2010 → …

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