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Anne Ellerup Nielsen

Making Friends with your Money? A semiotic analysis of relationship communication strategies in the financial sector

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Documents

  • H27 03

    Final published version, 182 KB, PDF document

  • Department of Management
  • Department of Language and Business Communication
  • French teaching group
This paper addresses the communication platform used by banks in order to pursue their customers in engaging in a relationship oriented dialogue
Translated title of the contributionMaking Friends with your Money: A semiotic analysis of relationship communication strategies in the financial sector
Original languageEnglish
JournalHermes
Volume27
Pages (from-to)31-53
Number of pages23
ISSN0904-1699
Publication statusPublished - 2001

    Research areas

  • Marketing, Communication, Semiotics, Rhetorics, Financial services

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