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Anne Ellerup Nielsen

Den argumentative teksttype i reklamer

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  • H20 02

    Final published version, 50.5 KB, PDF document

  • Department of Language and Business Communication
  • French teaching group
The text-typology model developed by Jean-Michel Adam is one of the most well-defined and operational models if one wants to categorize whole texts or text fragments into smaller units. Given that a texttype is the result of specific functional and structural relations between micro- and macropropositions, it is a multicriterial model which takes into account both the syntactic, semantic and pragmatic features of texts. However, the model seems to offer some problems in establishing the limits between the argumentative and the descriptive text type. This imprecision is apparently due to the lack of distinction between the discourse potential of evaluative and referential propositions. This problem will be demonstrated on examples from the genre of advertising material which, because of its persuasive purpose, is particularly rich in argumentative features.
Translated title of the contributionDen argumentative teksttype i reklamer
Original languageDanish
Pages (from-to)41-58
Number of pages18
Publication statusPublished - 1998

    Research areas

  • HHÅ forskning

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