Department of Management

Anne Ellerup Nielsen

Business Schools' Use of CSR as a Corporate Marketing Strategy

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Standard

Business Schools' Use of CSR as a Corporate Marketing Strategy. / Nielsen, Anne Ellerup; Thomsen, Christa.

Contemplating the corporate marketing, identity and communication. ed. / Klement Podnar; John Balmer. Taylor & Francis, 2009.

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Harvard

Nielsen, AE & Thomsen, C 2009, Business Schools' Use of CSR as a Corporate Marketing Strategy. in K Podnar & J Balmer (eds), Contemplating the corporate marketing, identity and communication. Taylor & Francis, 15th International Identity Group Symposium, Bled, Slovenia, 29/09/2009.

APA

Nielsen, A. E., & Thomsen, C. (2009). Business Schools' Use of CSR as a Corporate Marketing Strategy. In K. Podnar, & J. Balmer (Eds.), Contemplating the corporate marketing, identity and communication Taylor & Francis.

CBE

Nielsen AE, Thomsen C. 2009. Business Schools' Use of CSR as a Corporate Marketing Strategy. Podnar K, Balmer J, editors. In Contemplating the corporate marketing, identity and communication. Taylor & Francis.

MLA

Nielsen, Anne Ellerup and Christa Thomsen "Business Schools' Use of CSR as a Corporate Marketing Strategy". and Podnar, Klement Balmer, John (editors). Contemplating the corporate marketing, identity and communication. Taylor & Francis. 2009.

Vancouver

Nielsen AE, Thomsen C. Business Schools' Use of CSR as a Corporate Marketing Strategy. In Podnar K, Balmer J, editors, Contemplating the corporate marketing, identity and communication. Taylor & Francis. 2009

Author

Nielsen, Anne Ellerup ; Thomsen, Christa. / Business Schools' Use of CSR as a Corporate Marketing Strategy. Contemplating the corporate marketing, identity and communication. editor / Klement Podnar ; John Balmer. Taylor & Francis, 2009.

Bibtex

@inproceedings{cb108170ae8a11de97f7000ea68e967b,
title = "Business Schools' Use of CSR as a Corporate Marketing Strategy",
author = "Nielsen, {Anne Ellerup} and Christa Thomsen",
year = "2009",
language = "English",
isbn = "978-961-235-374-2",
editor = "Klement Podnar and John Balmer",
booktitle = "Contemplating the corporate marketing, identity and communication",
publisher = "Taylor & Francis",
note = "null ; Conference date: 29-09-2009 Through 29-09-2009",

}

RIS

TY - GEN

T1 - Business Schools' Use of CSR as a Corporate Marketing Strategy

AU - Nielsen, Anne Ellerup

AU - Thomsen, Christa

N1 - Conference code: 15

PY - 2009

Y1 - 2009

M3 - Article in proceedings

SN - 978-961-235-374-2

BT - Contemplating the corporate marketing, identity and communication

A2 - Podnar, Klement

A2 - Balmer, John

PB - Taylor & Francis

Y2 - 29 September 2009 through 29 September 2009

ER -