Department of Management

Anne Ellerup Nielsen

Branding SMEs on CSR: An Exemplary Analysis of Counterproductive Argumentation

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Documents

Original languageEnglish
Title of host publicationProceedings of the 14th International Conference on Corporate and Marketing Communications: Developments and Challenges
Number of pages6
Publication year2009
Pages78-83
ISBN (print)978-9963-634-59-0
Publication statusPublished - 2009
EventBranding SMEs on CSR: An Exemplary Analysis of Counterproductive Argumentation - Nicosia, Cyprus
Duration: 23 Apr 200924 Apr 2009
Conference number: 14

Conference

ConferenceBranding SMEs on CSR: An Exemplary Analysis of Counterproductive Argumentation
Nummer14
LandCyprus
ByNicosia
Periode23/04/200924/04/2009

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