Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review
Final published version, 147 KB, PDF document
Original language | English |
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Title of host publication | Proceedings of the 14th International Conference on Corporate and Marketing Communications: Developments and Challenges |
Number of pages | 6 |
Publication year | 2009 |
Pages | 78-83 |
ISBN (print) | 978-9963-634-59-0 |
Publication status | Published - 2009 |
Event | Branding SMEs on CSR: An Exemplary Analysis of Counterproductive Argumentation - Nicosia, Cyprus Duration: 23 Apr 2009 → 24 Apr 2009 Conference number: 14 |
Conference | Branding SMEs on CSR: An Exemplary Analysis of Counterproductive Argumentation |
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Nummer | 14 |
Land | Cyprus |
By | Nicosia |
Periode | 23/04/2009 → 24/04/2009 |
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ID: 32370364