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Ana Burcharth

Open innovation practices and implementation barriers: Unwillingness to receive and share knowledge

Research output: Contribution to conferencePaperResearchpeer-review

A key organizational barrier related to the implementation of open innovation strategies refers
to the unwillingness of employees to undertake extra-organizational knowledge transactions.
Negative attitudes against the utilization of external knowledge (i.e. the Not-invented-here
(NIH) syndrome), as well as against the external commercialization of knowledge assets, for
example, via licensing (i.e. the Not-sold-here (NSH) syndrome), may create resistance to
these activities and, consequently, a misalignment between the intentions of top management
and the attitudes of involved employees (Katz and Allen, 1982; Lichtenthaler et al., 2010). In
this paper, we examine the extent to which these attitudes impact the actual adoption of both
the inbound and the outbound approaches to open innovation. We posit that these attitudes
have a negative influence, since they create unfavourable perceptions of the value of outside
competencies and know-how, supporting only internal development and application of ideas
and technologies. We test two hypotheses concerning the consequences of the NIH- and
NSH-syndromes with cross-sectional survey data from 355 Danish firms. The population
consists of firms in the manufacturing industries (NACE codes 10-37) with 5-499 employees.
Our findings help explain the extent to which companies are able to benefit from inflows and
outflows of knowledge.
Original languageEnglish
Publication year2011
Number of pages8
Publication statusPublished - 2011
EventDRUID Society Conference 2011 - Copenhagen, Denmark
Duration: 15 Jun 201117 Jun 2011


ConferenceDRUID Society Conference 2011

    Research areas

  • Open innovation, NIH syndrome, Attitudes

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