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Alina Diana Both

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  1. 2022
  2. Published
    Customer Experiences in Omnichannel Retail Environments: A Thematic Literature Review. / Both, Alina Diana; Steinmann, Sascha.
    2022. Abstract from 8th Nordic Retail and Wholesale Conference (NRWC), Tampere, Finland.

    Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

  3. Published
    Omnichannel Customer Journeys–Fragments of a Never-Ending Story? / Both, Alina Diana; Steinmann, Sascha; Chrysochou, Polymeros.
    Advances in National Brand and Private Label Marketing - 9th International Conference, 2022. ed. / Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Marco Ieva. 9th. ed. Springer, Cham, 2022. p. 31-38.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review