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Alice Grønhøj

Associate Professor

Alice Grønhøj
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Associate professor
PhD, Aarhus School of Business, 2002
MSc in Economics and Business Administration, 1997

Alice Grønhøj is associate professor at Department of Management and connected to MAPP - Centre for research on customer relations in the food sector.

Research interests
Consumer behaviour
Family decision-making processes
Consumer socialisation 
Young consumers
Intergenerational issues
Qualitative and mixed methods research

Teaching areas 
Marketing to children and youth, social marketing and qualitative market research methods. Bachelor, Internship, Master and Phd thesis supervisor.


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