Alice Grønhøj

Associate Professor

Department of Management
Fuglesangs Allé 4
building 2628, M204
8210 Aarhus V
Denmark
alg@mgmt.au.dk
Phone: +4587165042
Mobile: +4561779697
Department of Management - MAPP - Research on Value Creation in the Food Sector
Fuglesangs Allé 4
8210 Aarhus V
Denmark
alg@mgmt.au.dk
Mobile: +4561779697

ORCID: 0000-0002-3837-2059

See relations at Aarhus University

Research areas

Advertising etc. Children and young people Consumers Families Health psychology Sustainability

Profile

Associate professor
PhD, Aarhus School of Business, 2002
MSc in Economics and Business Administration, 1997

Alice Grønhøj is associate professor at Department of Management and connected to MAPP - Centre for research on customer relations in the food sector.

Research interests
Consumer behaviour
Family decision-making processes
Consumer socialisation
Young consumers
Intergenerational issues
Sustainability
Qualitative and mixed methods research

Teaching areas
Marketing to children and youth, social marketing and qualitative market research methods. Bachelor, Internship, Master and Phd thesis supervisor.

Latest publications

Accepted/In press
Bringing down barriers to children's healthy eating: a critical review of opportunities, within a complex food system
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Published
Senior citizens' vitamin D supplements intake: evidence from Denmark
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Published
Spicing up food interactions: Development of a healthy food education activity targeting fathers and their young children
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review