Projects per year
Personal profile
Research
My central research areas are children, adolescents, and ‘the family’ as consumers, social marketing, consumer socialisation, intergenerational relations, and the transmission of consumer behaviour. Related areas of interest include ‘nudging’, social norms, values, consumer identity, and behavioural change strategies. My research is centered around sustainability and health, and often mixed methods approaches are used.
Commissioned
I have experience in contributing to research-based input to public policy through project management and research supervision on commissioned reports prepared for the Danish Ministry of Food, Agriculture and Fisheries. Experience as member of advisory boards at international research projects.
Teaching
I have experience at all levels of university teaching, including bachelor's and master's studies in business economics (qualitative research methods, social marketing), PhD courses (mixed methods), diploma (HD-Executive Education, marketing), and MBA programs (methods). I also supervise bachelor's and master's theses, internships, and PhD dissertations and occasionally serve as external examiner at other Danish universities.
Keywords
- Sustainability
- Children and young people
- Consumers
- Advertising etc.
- Families
- Health psychology
Areas of expertise
- Consumer behaviour
- Consumer Socialisation
- Qualitative and mixed methods
- Green transition
- Dietary habits
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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DIGYMATEX
Hubert, M. (PI), Carugati, A. (Collaborator) & Grønhøj, A. (Collaborator)
01/02/2020 → 31/01/2025
Project: Research
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CAPFUTURE: Consumer Perception and Acceptance of Novel Food – Precision Fermentation Technology and Animal-free Dairy Foods
Banovic, M. (PI), Leardini, D. M. C. (Collaborator), Grønhøj, A. (Collaborator), Aschemann-Witzel, J. (Collaborator) & Buder, F. (Collaborator)
01/06/2023 → 31/12/2023
Project: Research
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Consumer acceptance of precision fermentation technology and animal-free dairy foods
Banovic, M. (Project manager), Leardini, D. M. C. (Collaborator), Grønhøj, A. (Collaborator) & Aschemann-Witzel, J. (Collaborator)
01/04/2023 → 31/12/2023
Project: Research
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Meet the Family. A Family and Transition Stage Approach to Sustainable Food Consumption
Grønhøj, A. (PI) & Gram, M. (Collaborator)
01/01/2021 → 31/12/2024
Project: Research
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Hvordan motiveres og engageres mænd 55+ til sunde(re) spisevaner?
Kidmose, U. (Participant), Frantzen, C. (Participant) & Grønhøj, A. (Participant)
01/05/2019 → 30/11/2020
Project: Consultancy
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Bringing down barriers to children's healthy eating: a critical review of opportunities, within a complex food system
Varela, P., De Rosso, S., Ferreira de Moura, A., Galler, M., Phillipe, K., Pickard, A., Rageliene, T., Sick, J., Van Nee, R., Almli, V., Ares, G., Grønhøj, A., Spinelli, S. & van Kleef, E., Dec 2024, In: Nutrition Research Reviews. 37, 2Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Review › Research › peer-review
Open Access7 Citations (Scopus) -
Bringing health and sustainability to the table? Priorities and practices in parents' food-related consumer socialisation
Grønhøj, A., Thomsen, K. & Salnikova, E., 3 Jul 2024, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Cardiff University, 248Research output: Contribution to book/anthology/report/proceeding › Conference abstract in proceedings › Research › peer-review
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Forældreperspektiver på børn og unges madvaner
Grønhøj, A., Thomsen, K., Bech-Larsen, T. & Salnikova, E., 4 Sept 2024, Foulum: DCA - Nationalt Center for Fødevarer og Jordbrug. 135 p. (DCA rapport; No. 231).Research output: Book/anthology/dissertation/report › Report › Commissioned
Open AccessFile819 Downloads (Pure) -
Meat Reduction among young adults in the transition to adulthood
Grønhøj, A. & Gram, M., 3 Sept 2024.Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
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Meat reduction meets family reality: Negotiating sustainable diets in households with adolescents
Hesselberg, J., Pedersen, S. & Grønhøj, A., Apr 2024, In: Appetite. 195, 107213.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Open Access3 Citations (Scopus)
Activities
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The power of committing to a challenge: Empowering consumers to eat more plant-based through self-nudge.
Stancu, C. M. (Lecturer), Aschemann-Witzel, J. (Lecturer), Mulders, M. (Lecturer), Potorac, M. (Lecturer) & Grønhøj, A. (Lecturer)
20 Jun 2023 → 23 Jun 2023Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution
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Can marketers offer a ‘self-nudge’ towards more plant-based eating? Change in consumption, self-efficacy and perceived barriers during a plant-based challenge.
Aschemann-Witzel, J. (Lecturer), Stancu, C. M. (Lecturer), Mulders, M. (Lecturer) & Grønhøj, A. (Lecturer)
23 May 2023 → 26 May 2023Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution
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Avoiding household food waste, one step at a time - The role of self-efficacy, convenience orientation and the good provider identity in distinct situational contexts.
Aschemann-Witzel, J. (Lecturer), Giménez, A. (Lecturer), Grønhøj, A. (Lecturer) & Ares, G. (Lecturer)
9 Jun 2022 → 12 Jun 2022Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution
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Promoting health-related food behaviour: Challenges and opportunities
Grønhøj, A. (Lecturer)
18 May 2022Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution
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Exploring the importance of family and peers for adolescents' pro-environmental behaviour
Grønhøj, A. (Lecturer)
5 May 2022Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution
Press/Media
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"Hamrende svært" at ændre børns kostvaner, konkluderer forsker efter intensivt forsøg
05/12/2023
1 Media contribution
Press/Media: Press / Media
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Forskningsprojekt: Forældres indflydelse på børns madvaner skal under lup
28/11/2023
1 item of Media coverage
Press/Media: Press / Media
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Miljøbevidstheden blandt den yngre generation
08/03/2022
1 Media contribution
Press/Media: Press / Media
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Kan klimabevidste teenagere få familien til at skære ned på kødet?
04/03/2022
1 Media contribution
Press/Media: Press / Media